Design Tips for a Trade Show Presentation #2: Concept and Design

Trade fairs are an important platform for many companies. They are a great opportunity to gain new customers or to form partnerships and collaborations. A sharp presentation is key to your trade show success. Keep reading for some helpful tips.

A trade show presentation is not like other presentations. Since your audience is just passing by, your content has to be right on point to catch their eye. A presentation with a beginning, middle, and end is not effective here.

Chronologically structured content really only works on individual slides. Every slide should allow your audience to “jump in” and take away your most salient points. Here are a few ideas to get you started.

1. Think of Your Presentation as a Promotional Video

The best way to attract potential customers is to treat your presentation like a promotional video for your company or product. Like a good TV commercial, your content should appeal directly to potential customers and quickly draw them in. Opt for powerful and original visuals and keep the written content short.

2. Stand Out From the Crowd

Your presentation needs to make an instant impact on your audience. Use large fonts and images and depending on your corporate design, try to go for bright and contrasting color schemes. Another great idea is to use innovative presentation techniques, such as 3D illustrations, eye-catching animation, or virtual reality technology.

3. Text: Less is More

Your written content should be brief and focus on the essential points of your presentation. Each slide should clearly communicate your message and be able to stand on its own. If there isn’t enough room to present text in telegram style, think about using just a few keywords per slide and underscore these with pictures or graphics.

Part 1 of our trade show presentation blog series will feature tips on how to optimize your presentation. Also, take a look at our article about creating self-running presentations.