{"id":10274,"date":"2022-05-17T13:30:00","date_gmt":"2022-05-17T11:30:00","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=10274"},"modified":"2023-05-03T12:36:52","modified_gmt":"2023-05-03T10:36:52","slug":"audiences-needs-presentations","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/audiences-needs-presentations\/","title":{"rendered":"Short article: \ud83d\udcac \ud835\udc0f\ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27 \ud835\udc07\ud835\udc1a\ud835\udc1c\ud835\udc24: Always Focus on Your Audience&#8217;s Needs"},"content":{"rendered":"\n<p>As you prepare the presentation, you always <strong>need to bear in mind what the audience needs and wants to know, not what you can tell them.<\/strong> Your business audience is <strong>busy and decisive.<\/strong> It wants <strong>concise, no-nonsense information<\/strong>. Presentations often lead to decisions, so your first goal should be to <strong>help your audience see why your message matters to them.<\/strong><\/p>\n\n\n\n<p><strong>Always create your slides with your audience in mind<\/strong>. Your presentation needs to be built around what your audience is going to get out of the presentation. <strong>When you know more about your audience and their expectations, you&#8217;ll be able to tailor your talk to make it more interesting.<\/strong><\/p>\n\n\n\n<p>In order to <strong>deliver an effective\u00a0presentation<\/strong>, ask yourself the<strong> following questions<\/strong> before you start:<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_3458fc-76 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_3458fc-76 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_3458fc-76\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Zuhorer-Bedurfnisse-1024x576.jpg\" alt=\"focus on the needs of your audience\" class=\"wp-image-31027\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Zuhorer-Bedurfnisse-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Zuhorer-Bedurfnisse-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Zuhorer-Bedurfnisse-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Zuhorer-Bedurfnisse.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_9a1d47-ba .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_9a1d47-ba .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_9a1d47-ba\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#1 KNOW.<\/h3>\n\n\n\n<p><br><strong>Take some time to consider who might attend.<\/strong> Why are they here? What do they want to get out of my presentation? What does my audience already know about my subject? How will I make my message <strong>interesting and relevant<\/strong> to them?<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_869eec-ec .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_869eec-ec .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_869eec-ec\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#2 EXPECT.<\/h3>\n\n\n\n<p><br><strong>What are their expectations<\/strong>? How can I solve their problems? What can I say in order <strong>to meet or exceed those expectations?<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_455729-e9 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_455729-e9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_455729-e9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#3 FEEL.<\/h3>\n\n\n\n<p><br>Will my audience have<strong> positive, negative, or neutral feelings about my message?<\/strong> How should I address those feelings? What are their doubts, fears and misperceptions?<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_5d2b42-e0 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_5d2b42-e0 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_5d2b42-e0\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#4 REMEMBER.<\/h3>\n\n\n\n<p><br><strong>Think about what attendees will remember 24 hours after your presentation.<\/strong>&nbsp;No matter how good your talk, attendees won\u2019t remember much a day later; perhaps just a view core messages and some of your most compelling slides. <strong>What is the key message<\/strong> (or three key points) for my audience to take away?<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_1b0d54-03 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_1b0d54-03 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1b0d54-03\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#5 DO.<\/h3>\n\n\n\n<p><br><strong>What action should my audience take based on my message<\/strong>? Do I provide a <strong>clear call to action<\/strong> (More informations <a href=\"https:\/\/www.presentationload.com\/blog\/call-action-presentations\/\">here<\/a>)? How will I motivate them to take that action (more informations <a href=\"https:\/\/www.presentationload.com\/blog\/call-action-presentations\/\">here<\/a>)? Remove any obstacles you can that might keep them from adopting your message and carrying out your call to action. How do they prefer to <strong>receive additional information <\/strong>(before or afterward)? You can find tips for creating good handouts in <a href=\"https:\/\/www.presentationload.com\/blog\/handouts-presentation\/\">this article.<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_3a6a01-c1 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_3a6a01-c1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_3a6a01-c1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pay attention to the needs of the audience and achieve your goals!<\/h2>\n\n\n\n<p><br>Achieving your presentation goals and getting your message(s) across doesn&#8217;t take much.<strong> Take our five tips to heart and address the questions in your preparation time<\/strong>. Answer them <strong>as accurately as possible<\/strong> and use them to create your perfect presentation to achieve your goals!<\/p>\n\n\n\n<p>Do you have any questions about the article or about PowerPoint in general? Feel free to contact us by email at becker@presentationload.de. We will help you!<\/p>\n\n\n\n<p>These articles might also be of interest to you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/handouts-presentation\/\">Creating a handout<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/call-action-presentations\/\">Call-to-action<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/presentations-key-messages\/\">Key messages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/action-titles-powerpoint-use-core-message-slide-title\/\">Action titles &#8211; key messages already in the headline<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them. Your business audience is busy and decisive. It wants concise, no-nonsense information. Presentations often lead to decisions, so your first goal should be to help your audience see why&#8230;<\/p>\n","protected":false},"author":10,"featured_media":31026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-10274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Folie15-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/10274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=10274"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/10274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/31026"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=10274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=10274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=10274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}