{"id":11026,"date":"2023-01-06T11:15:55","date_gmt":"2023-01-06T10:15:55","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=11026"},"modified":"2023-04-24T11:23:59","modified_gmt":"2023-04-24T09:23:59","slug":"framing-in-presentations","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/framing-in-presentations\/","title":{"rendered":"Framing in PowerPoint presentations: Here\u2019s how it works!"},"content":{"rendered":"\n<p>Even though it often seems like <strong>PowerPoint presentations are mainly about conveying facts and data<\/strong>, there are <strong>other important factors<\/strong>. Besides the content of the presentation, <strong>connecting with your audience<\/strong> and framing is just as important.<\/p>\n\n\n\n<p>If you have a <strong>connection with your audience from the beginning<\/strong>, you can make a <strong>better impression<\/strong> and ensure that your audience is listening attentively. We&#8217;ve already introduced you to storytelling and how to captivate your audience with emotion in existing blog articles. Feel free to check out <strong>these posts<\/strong> for more information on this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/use-feedback-improve-presentations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use Feedback to Improve Your Presentations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/call-action-presentations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Call to Action for Your Presentations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/the-final-question-in-presentations\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Final Question in Presentations \u2013 That\u2019s Why It\u2019s So Important!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/5-act-structure-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 5-Act Structure for Your Storytelling in Presentations!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/attention-curve-presentations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presentation Hack: Consider the Attention Curve \u2013 Summarize Key Messages at the End!<\/a><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_409bfc-8f .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_409bfc-8f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_409bfc-8f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resonate \u2013 focus on connections with your audience!<\/strong><\/h2>\n\n\n\n<p>In her book &#8220;Resonate&#8221;, author Nancy Durante illustrates the <strong>importance of audience attention and thus also of framing<\/strong>. Resonate means, in the context of PowerPoint presentations, to establish a close connection with the audience. This works best by using framing, storytelling, and emotions.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_9ee5c4-77 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_9ee5c4-77 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_9ee5c4-77\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Framing \u2013 what is it?<\/strong><\/h2>\n\n\n\n<p>Framing emphasizes Nancy Durante&#8217;s intention to get the audiences\u2019 attention. In addition to storytelling, there is <strong>another way to create a strong connection with your audience: framing.<\/strong> The goal here is to create a desire in your target audience that can only be fulfilled with your idea or solution.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_5a2e84-eb .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_5a2e84-eb .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_5a2e84-eb\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The structure of a framing presentation<\/strong><\/h2>\n\n\n\n<p>When creating a framing presentation, especially <strong>focus on structure<\/strong>. How you structure your message and story has a big impact on the success of your presentation.<\/p>\n\n\n\n<p>There are <strong>three different framing models<\/strong> which we\u2019ll introduce in this article:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1: Problem-\/ Solution-Framing<\/strong><\/h3>\n\n\n\n<p><strong>Problem-\/Solution-Framing<\/strong> focuses on a specific problem or challenge and then presents a <strong>solution to that problem<\/strong>. This way, you can <strong>convey a sense of urgency<\/strong> with your presentation and motivate them to action. A <strong>call-to-action<\/strong> can also help with this.<\/p>\n\n\n\n<p>To learn more, read our <a href=\"https:\/\/www.presentationload.com\/blog\/call-action-presentations\/\">&#8220;Call-to-Action in Presentations&#8221;<\/a> article in our blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2: Before-\/ After-Framing<\/strong><\/h3>\n\n\n\n<p>This framing model means <strong>comparing two different states or situations<\/strong>. It helps you highlight the change that occurs as a result of the story.<\/p>\n\n\n\n<p>This type of framing allows you to <strong>convey a sense of progress<\/strong> while demonstrating the impact of your solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3: Progress-\/ Journey-Framing<\/strong><\/h3>\n\n\n\n<p>This framing model tells <strong>a story of progress or change<\/strong> and highlights the challenges and successes along the way.<\/p>\n\n\n\n<p>Progress-\/Journey-Framing allows you to create a <strong>sense of connection and shared experience with your audience.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6b4370-80 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_6b4370-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6b4370-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Work with feedback!<\/strong><\/h2>\n\n\n\n<p>Which framing model works best depends on the individual goals of the presentation, the company, and the target group. It is best to <strong>test all models<\/strong>, get <strong>feedback and optimize<\/strong> the models on this basis.<\/p>\n\n\n\n<p>You can read how to get feedback and use it to improve your presentation in our article <a href=\"https:\/\/www.presentationload.com\/blog\/use-feedback-improve-presentations\/\">&#8220;Use feedback to improve your presentations\u201d<\/a>.<\/p>\n\n\n\n<p>Do you have any <strong>questions <\/strong>about <strong>framing in presentations or PowerPoint<\/strong> in general? Do not hesitate to contact us by mail at <a href=\"mailto:info@presentationload.com\">info@presentationload.com<\/a>. We are always happy to help!<\/p>\n\n\n\n<p>Are you looking for <strong>visually supportive and professionally designed slide templates<\/strong>? Feel free to look around our store. Here we have numerous slides prepared for you to download on a wide variety of (business) topics. Have a look today! \u25ba <a href=\"https:\/\/www.presentationload.com\/\">To the store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even though it often seems like PowerPoint presentations are mainly about conveying facts and data, there are other important factors. Besides the content of the presentation, connecting with your audience and framing is just as important. If you have a connection with your audience from the beginning, you can make a better impression and ensure&#8230;<\/p>\n","protected":false},"author":10,"featured_media":11029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-11026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Titel-klein-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=11026"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/11029"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=11026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=11026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=11026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}