{"id":11211,"date":"2023-02-14T12:30:00","date_gmt":"2023-02-14T11:30:00","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=11211"},"modified":"2023-04-24T09:27:13","modified_gmt":"2023-04-24T07:27:13","slug":"present-like-aristotle","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/present-like-aristotle\/","title":{"rendered":"Lecture like Aristotle &#8211; this is how you leave a lasting impression!"},"content":{"rendered":"\n<p>Although techniques used long before our time may seem outdated at first glance, there is much that <strong>philosophers like Aristotle have taught that can still help us today.<\/strong><\/p>\n\n\n\n<p>This includes, for example, that Aristotle taught that <strong>a memorable speech rests on three pillars.<\/strong> In this post, we&#8217;ll explain what these are and how you can build your speech based on these pillars.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_7f7e5b-97 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_7f7e5b-97 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_7f7e5b-97\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 3 pillars \u2013 this is what they are<\/strong><\/h2>\n\n\n\n<p>Aristoteles called these 3 pillars <strong>the basis of effective communication<\/strong>. And even though that was 2,300 years ago, this advice is still as relevant today as it was back then.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_ac6409-e3 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_ac6409-e3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_ac6409-e3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"963\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Aristoteles-3-Saulen-1024x963.jpg\" alt=\"3 pillars: Presenting like Aristotle\" class=\"wp-image-11215\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Aristoteles-3-Saulen-1024x963.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Aristoteles-3-Saulen-450x423.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Aristoteles-3-Saulen-768x722.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Aristoteles-3-Saulen.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_57b550-f6 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_57b550-f6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_57b550-f6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1: Ethos<\/strong><\/h3>\n\n\n\n<p>The first pillar is based on on <strong>\u201cEthos\u201d<\/strong>. This point stands for the fact that as a speaker it is essential to establish credibility. For example, storytelling can be very helpful to build a connection with your audience from the beginning.<\/p>\n\n\n\n<p>For more tips, on how to use storytelling in your presentations, have a look at our blog article on <a href=\"https:\/\/www.presentationload.com\/blog\/storytelling-in-ppt-presentations\/\">\u201cstorytelling\u201d.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2: Logos<\/strong><\/h3>\n\n\n\n<p>The second pillar for a memorable speech is called <strong>\u201cLogos\u201d. <\/strong>As the term suggests, this pillar is about <strong>relying on facts and logic<\/strong>. If you <strong>provide your audience with true facts and figures<\/strong> that make sense, it will be easier for you to gain the trust of your audience.<\/p>\n\n\n\n<p>For more tips, on how to gain your audience\u2019s trust, read our blog article on <a href=\"https:\/\/www.presentationload.com\/blog\/testimonials-in-presentations\/\">\u201cTestimonials\u201d.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3: Pathos<\/strong><\/h3>\n\n\n\n<p>The third and last pillar according to Aristotle, is called <strong>&#8220;Pathos&#8221;.<\/strong> This is all about appealing to the emotions of your audience. If the audience is emotionally involved in the topic, it is often easier for them to listen attentively, and your message will remain in the minds of your audience much longer.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_7106a1-0c .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_7106a1-0c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_7106a1-0c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Extra-tip: How to make your presentation more memorable<\/strong><\/h2>\n\n\n\n<p>To make your presentation even more memorable, you can go one step further than the method already taught by Aristotle. Use a professional design for your slides to visualize your content. <\/p>\n\n\n\n<p>This could be images, charts, icons, or videos. These make your presentation look livelier and appeal to your target group on an emotional and rational level at the same time. <\/p>\n\n\n\n<p>Are you looking for <strong>professionally designed PowerPoint templates<\/strong> to support your presentation? Feel free to have a look around our <a href=\"https:\/\/www.presentationload.com\/\">store<\/a>! Look for example at these slides:<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_9fc219-11 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_9fc219-11 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_9fc219-11\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.presentationload.com\/business-icon-powerpoint-template.html\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Business-Icons-Shop6-1-1024x576.jpg\" alt=\"business icons for presenting like Aristotle\" class=\"wp-image-10500\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Business-Icons-Shop6-1-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Business-Icons-Shop6-1-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Business-Icons-Shop6-1-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Business-Icons-Shop6-1.jpg 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Business Icons for your presentations! \u25ba To our shop: <a href=\"https:\/\/www.presentationload.com\/business-icon-powerpoint-template.html\">https:\/\/www.presentationload.com\/business-icon-powerpoint-template.html<\/a><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.presentationload.com\/flow-chart-toolkit-powerpoint-template.html\"><img decoding=\"async\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Neues-Produktbild-EN-min-1024x576.jpg\" alt=\"Flowchart Templates for Presenting Like Aristotle\" class=\"wp-image-11216\" width=\"1024\" height=\"576\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Neues-Produktbild-EN-min-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Neues-Produktbild-EN-min-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Neues-Produktbild-EN-min-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Neues-Produktbild-EN-min.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Flowchart Templates for your presentations!\u25ba To our shop: <a href=\"https:\/\/www.presentationload.com\/flow-chart-toolkit-powerpoint-template.html\">https:\/\/www.presentationload.com\/flow-chart-toolkit-powerpoint-template.html<\/a><\/figcaption><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a7975a-32 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_a7975a-32 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a7975a-32\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Present like Aristotle!<\/strong><\/h2>\n\n\n\n<p>Feel free to try basing your next presentation on <strong>Aristotle&#8217;s three pillars.<\/strong> Your audience will thank you and you will leave a lasting impression!<\/p>\n\n\n\n<p>Do you have any <strong>questions regarding this topic or about PowerPoint in general?<\/strong> Do not hesitate to contact us at <a href=\"mailto:info@presentationload.com\">info@presentationload.com<\/a>. We will be happy to help you!<\/p>\n\n\n\n<p>More articles, that you could be interested in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/testimonials-in-presentations\/\">Use testimonials in presentations for more credibility!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/storytelling-in-ppt-presentations\/\">Storytelling in presentations \u2013 connect emotionally with your audience!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/interactive-presentations-ppt\/\">Interactive presentations &#8211; 7 Tips to help you shape them to meet your goals!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/including-images-skilfully-in-ppt\/\">Images in PowerPoint \u2013 here\u2019s 2 ideas how to skillfully include them!<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Although techniques used long before our time may seem outdated at first glance, there is much that philosophers like Aristotle have taught that can still help us today. This includes, for example, that Aristotle taught that a memorable speech rests on three pillars. In this post, we&#8217;ll explain what these are and how you can&#8230;<\/p>\n","protected":false},"author":10,"featured_media":11214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-11211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Titelbild-3-1024x577.jpg",1024,577,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=11211"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/11214"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=11211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=11211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=11211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}