{"id":11225,"date":"2023-03-08T15:27:52","date_gmt":"2023-03-08T14:27:52","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=11225"},"modified":"2023-04-21T12:35:27","modified_gmt":"2023-04-21T10:35:27","slug":"10-20-30-rule-powerpoint-presentations","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/10-20-30-rule-powerpoint-presentations\/","title":{"rendered":"The 10\/20\/30 rule: Create better PowerPoint presentations!"},"content":{"rendered":"\n<p><strong>What does a perfect PowerPoint presentation even look like? <\/strong>This is a question that many speakers still ask themselves. And still, every now and again the audience almost falls asleep during a presentation.<\/p>\n\n\n\n<p>Online and on social media, there are multiple tips and tricks for good presentations. Some of these are useless, but some of them have been established over years and set the standard, such as the 10\/20\/30 rule<strong> by presentation professional Guy Kawasaki.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_17388a-9c .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_17388a-9c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_17388a-9c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does the 10\/20\/30 rule look like?<\/strong><\/h2>\n\n\n\n<p>The 10\/20\/30 rule is a simple, yet effective way to improve your PowerPoint presentations. It brings structure to your presentation and improves the <a href=\"https:\/\/www.presentationload.com\/blog\/powerpoint-layout\/\">layout<\/a> and design of your slides.<\/p>\n\n\n\n<p><strong>Your presentation should\u2026<\/strong><\/p>\n\n\n\n<p><strong>\u2026 be no longer than 10 slides.<\/strong><\/p>\n\n\n\n<p><strong>\u2026 last no longer than 20 minutes.<\/strong><\/p>\n\n\n\n<p><strong>\u2026 have a font of at least 30 pt.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_cc6611-af .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_cc6611-af .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_cc6611-af\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who invented the 10\/20\/30 rule?<\/strong><\/h2>\n\n\n\n<p>Guy Kawasaki, marketing legend and bestselling author already helped Apple achieve cult status. He said early on:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite>\u2018I listen to hundreds of companies pitch for their companies. Most of those pitches are crap.\u2019 <\/cite><\/blockquote>\n\n\n\n<p><strong>As a result, he developed the simple 10\/20\/30 rule for brilliant presentations<\/strong>. You can also find more tips for a convincing <a href=\"https:\/\/www.presentationload.com\/blog\/pitch-presentation\/\">pitch presentation<\/a> in our article on the topic.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_42a064-d4 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_42a064-d4 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_42a064-d4\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Guy-1024x576.jpg\" alt=\"Guy Kawasaki and the 10\/20\/30 rule\" class=\"wp-image-11228\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Guy-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Guy-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Guy-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Guy.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_552bee-e6 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_552bee-e6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_552bee-e6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What can the 10\/20\/30 rule<\/strong> <strong>be used for?<\/strong><\/h2>\n\n\n\n<p>Even though our example of the 10\/20\/30 rule is <strong>designed for a business plan<\/strong>, this doesn&#8217;t mean that the rule can&#8217;t be used for other presentations. You can also use the rule for the following presentations:<\/p>\n\n\n\n<p><strong>#1: Sales presentations<\/strong><\/p>\n\n\n\n<p><strong>#2: Press conferences<\/strong><\/p>\n\n\n\n<p><strong>#3: Presentation of Business numbers<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_c6df21-7f .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_c6df21-7f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_c6df21-7f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 10\/20\/30 rule in more detail<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10 slides<\/strong><\/h3>\n\n\n\n<p>In a nutshell &#8211; According to Kawasaki, ten slides are the optimal number for a successful business presentation or meeting. According to Kawasaki, anything above this will <strong>cause your audience&#8217;s attention and concentration to drop and make them unable to process the information.<\/strong><\/p>\n\n\n\n<p>However, this doesn\u2019t mean that you have to cram the whole content of your presentation on these 10 slides. Instead, <strong>focus on the key message<\/strong>. The following 10 bulletpoints act as an example of a business plan and you are welcome to use them as a guide for the content of your next presentation:<\/p>\n\n\n\n<p><strong>#1: Problem<\/strong><\/p>\n\n\n\n<p><strong>#2: Solution<\/strong><\/p>\n\n\n\n<p><strong>#3: Business plan<\/strong><\/p>\n\n\n\n<p><strong>#4: Your deployed technology<\/strong><\/p>\n\n\n\n<p><strong>#5: Marketing and Sales<\/strong><\/p>\n\n\n\n<p><strong>#6: Competitors<\/strong><\/p>\n\n\n\n<p><strong>#7: Team<\/strong><\/p>\n\n\n\n<p><strong>#8: Predictions and Milestones<\/strong><\/p>\n\n\n\n<p><strong>#9: Status and Timelines<\/strong><\/p>\n\n\n\n<p><strong>#10: Conclusion and Call-to-Action<\/strong><\/p>\n\n\n\n<p>Depending on the need and topic of your presentation, you can of course customize these 10 points.<\/p>\n\n\n\n<p>Are you looking for inspiration for your PowerPoint slides? Feel free to take a look at the following articles on our blog page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/call-to-action-for-presentations\/\">Motivate your audience to (purchase) action with a call to action \u2013 the right way!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/create-timeline-charts\/\">Create your own timeline charts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/create-an-organizational-chart-in-powerpoint\/\">Create and Organizational Chart in PowerPoint<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/including-images-skilfully-in-ppt\/\">Images in PowerPoint presentations: Here\u2019s 2 ideas how to skillfully include them!<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>20 minutes<\/strong><\/h3>\n\n\n\n<p>The second aspect of the 10\/20\/30 rule states that you should<strong> deliver your presentation within 20 minutes<\/strong>. With a compact twenty minutes you can avoid that your audience\u2019s attention slowly decreases.<\/p>\n\n\n\n<p>Furthermore, when planning your presentation, <strong>keep in mind that there may be delays<\/strong>, for example, if the technology breaks down or some audience members are late. Furthermore, if your presentation lasts only 20 minutes and your audience thus remains attentive, you will still have enough time for questions and discussion afterwards. <\/p>\n\n\n\n<p>For more advice on how to create a short presentation, take a look at our blog article on <a href=\"https:\/\/www.presentationload.com\/blog\/short-presentation-powerpoint\/\">\u2018short presentations in PowerPoint\u2019<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>30 pt font<\/strong><\/h3>\n\n\n\n<p>A common problem with PowerPoint slides is that they are <strong>overloaded with text<\/strong>. There is a risk that your audience will quickly become bored and that you will be tempted to read from the slides instead of speaking freely.<\/p>\n\n\n\n<p><strong>Better: Identify your presentations key points<\/strong> and explain these well. Many presentations are created with a small font size. If you stick to the 10\/20\/30 rule and use a 30 pt font size, you can only include the most important text onto your slides. And if you feel like 30pt is way too big: even using 20pt can already help.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_474cfb-de .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_474cfb-de .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_474cfb-de\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Use the 10\/20\/30 rule for better presentation!<\/strong><\/h2>\n\n\n\n<p><strong>Make sure your audience doesn&#8217;t forget your presentation anytime soon and put quality over quantity with Guy Kawasaki&#8217;s 10\/20\/30 rule!<\/strong><\/p>\n\n\n\n<p>Do you have questions about the 10\/20\/30 rule or about PowerPoint in general? Don&#8217;t hesitate to contact us at <a href=\"mailto:info@presentationload.com\">info@presentationload.com<\/a>. We will be happy to help you!<\/p>\n\n\n\n<p>Are you looking for<strong> visually supportive and professionally designed slide templates? <\/strong>Take a look around in our shop. Here we have numerous prepared slides for you to download on a wide variety of (business) topics. Take a look today!<a href=\"https:\/\/www.presentationload.com\/\"> To the shop<\/a><\/p>\n\n\n\n<p>Further articles that could also interest you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/10-secrets-for-a-perfect-ppt\/\">Revealed: The 10 secrets for a perfect PowerPoint presentation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/powerpoint-slide-masters\/\">PowerPoint Slide Masters: Save Time and Customize Your Presentations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/create-powerpoint-flowcharts\/\">Create PowerPoint Flowcharts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/interactive-presentations-ppt\/\">Interactive Presentations \u2013 7 Tips to Help You Shape Them to Meet Your Goals!<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What does a perfect PowerPoint presentation even look like? This is a question that many speakers still ask themselves. And still, every now and again the audience almost falls asleep during a presentation. Online and on social media, there are multiple tips and tricks for good presentations. Some of these are useless, but some of&#8230;<\/p>\n","protected":false},"author":10,"featured_media":11419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-11225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Titel-16zu9-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=11225"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/11419"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=11225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=11225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=11225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}