{"id":11285,"date":"2023-02-15T11:45:00","date_gmt":"2023-02-15T10:45:00","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=11285"},"modified":"2023-04-24T08:46:22","modified_gmt":"2023-04-24T06:46:22","slug":"no-to-stock-images-in-presentations","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/no-to-stock-images-in-presentations\/","title":{"rendered":"Say No to Stock Images: Better Alternatives for Your Presentations"},"content":{"rendered":"\n<p><strong>Thanks to perfect-looking models and smiling, hand-shaking employees they usually look good at first glance: stock images. We all know them, and we\u2019ve probably used them before.<\/strong><\/p>\n\n\n\n<p><strong>But even, if this sounds promising at first, stock photos stage an illusory world over and over again and thus create a certain distance to your customers. In their search for the perfect provider, customers are more likely to be looking for a company that uses pictures that signify closeness, authenticity and genuineness.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_0045ca-00 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_0045ca-00 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_0045ca-00\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are stock images?<\/strong><\/h2>\n\n\n\n<p>You might have heard of the term before, but what exactly are stock images? Stock photos are <strong>generic images<\/strong> that, since they are licensed, can be purchased on various websites for small prices.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6b371d-86 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_6b371d-86 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6b371d-86\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The disadvantages of stock images<\/strong><\/h2>\n\n\n\n<p>Stock images are tempting. But you should be <strong>cautious about using them<\/strong>. You should keep the following disadvantages in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1: Stock images appear staged quickly<\/strong><\/h3>\n\n\n\n<p>No one is born perfect, as we know, yet stock images often<strong> look very perfect and thus appear staged easily<\/strong>. The body postures of the models seem unnatural, and the emotions portrayed can quickly appear inauthentic.<\/p>\n\n\n\n<p>Finding stock images that fully reflect your company can be a difficult task \u2013 even though there are countless providers of them online.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_580b88-ca .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_580b88-ca .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_580b88-ca\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"969\" height=\"277\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/1-klein.jpg\" alt=\"No to Stock images: Appear staged\" class=\"wp-image-11396\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/1-klein.jpg 969w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/1-klein-450x129.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/1-klein-768x220.jpg 768w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"971\" height=\"277\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-klein-1.jpg\" alt=\"No to Stock images: Appear staged\" class=\"wp-image-11397\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-klein-1.jpg 971w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-klein-1-450x128.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-klein-1-768x219.jpg 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_1be393-e7 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_1be393-e7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1be393-e7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2: Stock images can be used by everyone \u2013 not just your company<\/strong><\/h3>\n\n\n\n<p>For this reason, stock images are <strong>far from being a unique selling point <\/strong>and can undermine your brand quickly. In addition, many motifs have already been seen several times and are therefore <strong>not associated with a specific company.<\/strong><\/p>\n\n\n\n<p>If your competitors have used the same motifs or images, this can be unpleasant, especially in front of an audience.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_932473-55 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_932473-55 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_932473-55\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"979\" height=\"284\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-klein.jpg\" alt=\"No to Stock Images: No unique selling point\" class=\"wp-image-11398\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-klein.jpg 979w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-klein-450x131.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-klein-768x223.jpg 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a5556c-20 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_a5556c-20 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a5556c-20\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3: Stock images are exchangeable<\/strong><\/h3>\n\n\n\n<p>Since stock images often<strong> look very similar<\/strong>, they are not suitable for representing a company or a product. They are <strong>simply exchangeable<\/strong>, which that they have <strong>no recognition factor<\/strong> and therefore do not form a good basis for brand loyalty.<\/p>\n\n\n\n<p>In the worst case, this could evoke negative associations in your potential clientele, which then affects your brand.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_967153-74 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_967153-74 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_967153-74\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"985\" height=\"284\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/4-klein.jpg\" alt=\"No to Stock images: are exchangable\" class=\"wp-image-11399\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/4-klein.jpg 985w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/4-klein-450x130.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/4-klein-768x221.jpg 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"977\" height=\"283\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-1.jpg\" alt=\"No to Stock Images: They are exchangeable\" class=\"wp-image-11400\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-1.jpg 977w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-1-450x130.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-1-768x222.jpg 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_77a161-f1 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_77a161-f1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_77a161-f1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Poor content limits brand loyalty<\/strong><\/h2>\n\n\n\n<p>It\u2019s no secret that<strong> content, whether visual or not, shapes a brand\u2019s image.<\/strong> Every single image or video and every text or post on social media influences interested parties to form an opinion about your brand or product.<\/p>\n\n\n\n<p>And do you really want your sales to drop just because you used stock images? No? Then we\u2019ve put together some tips on what you can use as an alternative to stock images in the next paragraph.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The alternative: Build your own image databases<\/strong><\/h3>\n\n\n\n<p>One of the easiest solutions is to invest the money and <strong>organize a photo shoot to build your company\u2019s own image database<\/strong>. This way you can present your company, products, and employees as they are and create a visual world that <strong>matches your corporate design.<\/strong><\/p>\n\n\n\n<p>Your audience can identify more with you company\u2019s content if you appear authentic and likeable.<\/p>\n\n\n\n<p>A very good example of a company-wide image database that all employees can access is Canto. The images can be downloaded in various formats and resolutions and inserted directly into PowerPoint presentations.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_2ae96c-3c .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_2ae96c-3c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_2ae96c-3c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.canto.com\/de\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"964\" height=\"501\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/6-klein.jpg\" alt=\"Canto as alternative to Stock Images\" class=\"wp-image-11395\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/6-klein.jpg 964w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/6-klein-450x234.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/6-klein-768x399.jpg 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/a><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_5a997c-8c .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_5a997c-8c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_5a997c-8c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Also: better rules for the use of images in corporate presentations<\/strong><\/h3>\n\n\n\n<p>We also recommend that you have <strong>clear rules <\/strong>for the use of images in presentations by your employees. And if you ever do use stock images, have them edited by a designer to match your corporate design.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_42e0ec-96 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_42e0ec-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_42e0ec-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Stock images \u2013 how to create better alternatives<\/strong><\/h2>\n\n\n\n<p>Images are important because you <strong>can reflect and tell the company story<\/strong>. The style of your images determines how your brand and company are perceived.<\/p>\n\n\n\n<p>Do you have <strong>questions about stock images<\/strong> or PowerPoint in general? Do not hesitate to contact us at <a href=\"mailto:info@presentationload.com\">info@presentationload.com<\/a>, we will be happy to help you.<\/p>\n\n\n\n<p>Are you looking for <strong>visually supportive and professionally designed slide templates<\/strong>? Feel free to take a look around our store. Here we have numerous slides prepared for you to download on a wide variety of (business) topics. Take a look today! \u25baTo the <a href=\"https:\/\/www.presentationload.com\/\">store<\/a><\/p>\n\n\n\n<p>Further articles, that might interest you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/including-images-skilfully-in-ppt\/\">2 Ideas of Inklunding Images skilfully in PPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/scanpaste-office-365-insert-images\/\">Scan&amp;Paste App: Insert Images faster in PPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/pechakucha-powerpoint\/\">Pecha Kucha Presentation: 20 Pictures in 20 Minutes<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to perfect-looking models and smiling, hand-shaking employees they usually look good at first glance: stock images. We all know them, and we\u2019ve probably used them before. But even, if this sounds promising at first, stock photos stage an illusory world over and over again and thus create a certain distance to your customers. In&#8230;<\/p>\n","protected":false},"author":10,"featured_media":11288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-11285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Stock-Images-nicht-verwenden-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=11285"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/11288"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=11285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=11285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=11285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}