{"id":11505,"date":"2023-04-04T12:01:06","date_gmt":"2023-04-04T10:01:06","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=11505"},"modified":"2023-04-20T12:08:00","modified_gmt":"2023-04-20T10:08:00","slug":"the-4-design-principles-in-powerpoint","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/the-4-design-principles-in-powerpoint\/","title":{"rendered":"The 4 Design Principles in PowerPoint!"},"content":{"rendered":"\n<p>Design principles in PowerPoint are there to serve as basic design guidelines when creating PowerPoint presentations. The four principles can help you design visually appealing and effective presentations.<\/p>\n\n\n\n<p>In this article, we\u2019ll explain the <strong>CRAP guideline <\/strong>and show you how to exactly use the four design principles.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a46017-a9 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_a46017-a9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a46017-a9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CRAP \u2013 the 4 design principles<\/strong><\/h2>\n\n\n\n<p>The CRAP guideline is made up of the following 4 principles:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1: Contrast<\/strong><\/h3>\n\n\n\n<p>With <strong>contrasts on your slides<\/strong>, you create a crucial design element: the attention of your viewers is drawn to important, visually highlighted information.<\/p>\n\n\n\n<p>If certain elements differ from the rest of your slide by <strong>color, font, size or shape, these elements will stand out. <\/strong>For example, read this article in our blog on <a href=\"https:\/\/www.presentationload.com\/blog\/powerpoint-backgrounds-how-to\/\">&#8220;PowerPoint Backgrounds&#8221;<\/a> to learn how to make your presentation stand out.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_bc1ba9-40 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_bc1ba9-40 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_bc1ba9-40\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"850\" height=\"568\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/C-klein.jpg\" alt=\"4 design principles C\" class=\"wp-image-11508\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/C-klein.jpg 850w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/C-klein-450x301.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/C-klein-768x513.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_3e4ba9-0d .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_3e4ba9-0d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_3e4ba9-0d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2: Repetition<\/strong><\/h3>\n\n\n\n<p>Repetition and consistent use of design elements across your slides promote recognition and visual unity. You can achieve this consistency, for example, by <strong>using uniform fonts, formatting, graphic elements, and a corporate design color palette.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_91aedc-c0 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_91aedc-c0 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_91aedc-c0\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"850\" height=\"548\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/R-klein.jpg\" alt=\"4 design principles R\" class=\"wp-image-11509\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/R-klein.jpg 850w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/R-klein-450x290.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/R-klein-768x495.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_4205db-26 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_4205db-26 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_4205db-26\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3: Alignment<\/strong><\/h3>\n\n\n\n<p>The <strong>arrangement of the various elements on your slides<\/strong> also plays an important role in creating engaging presentations. If you want to create a <strong>professional and harmonious-looking presentation<\/strong>, you can create structure and order by clearly aligning the elements on your slides.<\/p>\n\n\n\n<p><strong>Design grids and guidelines<\/strong> are particularly helpful here. You can insert these by placing a check mark next to <strong>&#8220;Gridlines&#8221;<\/strong> or <strong>&#8220;Guidelines<\/strong>&#8221; under <strong>&#8220;View&#8221;.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_084d98-6a .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_084d98-6a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_084d98-6a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4: Proximity<\/strong><\/h3>\n\n\n\n<p>In the context of PowerPoint, you can think of the term proximity as the <strong>positioning of elements on the slide. <\/strong>You should place<strong> related elements close to each other.<\/strong><\/p>\n\n\n\n<p>Because good proximity not only makes it <strong>easier for your audience to grasp and understand<\/strong> the content, but also conveys a <strong>visual hierarchy. <\/strong>This way you can convey<strong> the importance of the different elements <\/strong>to your audience.<\/p>\n\n\n\n<p>Another aspect that helps your audience grasp the content on your slides is white space. Find out more in our blog article on <a href=\"https:\/\/www.presentationload.com\/blog\/white-space-on-ppt-slides\/\">\u201cWhite Space on your PowerPoint slides\u201d.<\/a><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_610418-60 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_610418-60 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_610418-60\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"850\" height=\"583\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/P-klein.jpg\" alt=\"4 design principles P\" class=\"wp-image-11510\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/P-klein.jpg 850w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/P-klein-450x309.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/P-klein-768x527.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_047911-06 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_047911-06 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_047911-06\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>To sum up: Design Principles for Appealing Presentations!<\/strong><\/h2>\n\n\n\n<p>Use the<strong> CRAP-principles<\/strong> to deliver an engaging presentation to your audience. A good design will help your <strong>audience absorb the information easily<\/strong> and your listeners will thank you for it!<\/p>\n\n\n\n<p>Are you looking for <strong>visually supportive and professionally designed slide templates<\/strong>? Feel free to look around our store. Here we have numerous slides prepared for you to download on a wide variety of (business) topics. Take a look today! \u25ba<a href=\"https:\/\/www.presentationload.com\/\">To the store<\/a><\/p>\n\n\n\n<p>Further articles, that might interest you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/white-space-on-ppt-slides\/\">Why You Should Make Sure to have White Space on Your Slides: 5 Advantages!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/powerpoint-backgrounds-how-to\/\">PowerPoint Backgrounds: How to Make Your Presentations Pop<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/10-secrets-for-a-perfect-ppt\/\">Revealed: The 12 secrets for a perfect PowerPoint presentation<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Design principles in PowerPoint are there to serve as basic design guidelines when creating PowerPoint presentations. The four principles can help you design visually appealing and effective presentations. In this article, we\u2019ll explain the CRAP guideline and show you how to exactly use the four design principles. CRAP \u2013 the 4 design principles The CRAP&#8230;<\/p>\n","protected":false},"author":10,"featured_media":11511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-11505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_powerpoint-design-ideas"],"acf":[],"taxonomy_info":{"category":[{"value":56,"label":"Design Ideas"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Titel-5-1024x577.jpg",1024,577,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":56,"name":"Design Ideas","slug":"c_powerpoint-design-ideas","term_group":0,"term_taxonomy_id":56,"taxonomy":"category","description":"<strong>Make yourself and your PowerPoint presentation stand out by scoring with PowerPoint design ideas on your slides. Take advantage of the variety of design options in PowerPoint from creating your layout or background to refining the design of individual slide elements. <\/strong>\r\n\r\nDeploy design elements skillfully to underscore what you're saying. Skillfully convey facts, figures, and content through the effective use of PowerPoint design ideas. Thoughtfully design your slides to remain memorable after your presentation and achieve your presentation goals.","parent":0,"count":49,"filter":"raw","cat_ID":56,"category_count":49,"category_description":"<strong>Make yourself and your PowerPoint presentation stand out by scoring with PowerPoint design ideas on your slides. Take advantage of the variety of design options in PowerPoint from creating your layout or background to refining the design of individual slide elements. <\/strong>\r\n\r\nDeploy design elements skillfully to underscore what you're saying. Skillfully convey facts, figures, and content through the effective use of PowerPoint design ideas. Thoughtfully design your slides to remain memorable after your presentation and achieve your presentation goals.","cat_name":"Design Ideas","category_nicename":"c_powerpoint-design-ideas","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=11505"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/11505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/11511"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=11505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=11505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=11505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}