{"id":30147,"date":"2018-04-04T16:35:24","date_gmt":"2018-04-04T14:35:24","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=7994"},"modified":"2023-06-19T08:43:26","modified_gmt":"2023-06-19T06:43:26","slug":"presentation-flow-leading-audiences-eye-effective-design","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/presentation-flow-leading-audiences-eye-effective-design\/","title":{"rendered":"Presentation Flow: Leading Your Audience\u2019s Eye Through Effective Design"},"content":{"rendered":"\n<p>How does an audience\u2019s reading behavior affect your presentation? Being aware of what attracts an audience\u2019s eye allows you to optimize your presentation\u2019s layout and ensures your slides have maximum impact.<\/p>\n\n\n\n<p>Great content is the first step to grabbing your audience\u2019s attention. But you can\u2019t expect an audience to listen to, and most importantly, understand your message while reading text-heavy slides. The secret to a successful presentation lies in its <em>flow<\/em>. By using just a few simple design tips, you can effectively highlight and support your content, and use your audience\u2019s natural reading behavior to your advantage.<\/p>\n\n\n\n<p>Here are a few design principles to keep in mind.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start left to right, top to bottom<\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_2b0d84-00 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_2b0d84-00 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_2b0d84-00\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2018\/04\/Contenteyeflow_1.jpg\" alt=\"\" class=\"wp-image-7996\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_1.jpg 1000w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_1-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_1-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_07bb1c-96 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_07bb1c-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_07bb1c-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>English is read from left to right, and from top to bottom. So it makes sense that your audience will notice elements in the top-left corner of your slide first. Place all titles and important graphics in the upper half of your slide or if the slide is divided vertically, on the left.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use eye-catching slide titles<\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_e3bdfa-71 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_e3bdfa-71 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_e3bdfa-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2018\/04\/Contenteyeflow_2.jpg\" alt=\"\" class=\"wp-image-7997\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_2.jpg 1000w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_2-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_2-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_3efe49-6d .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_3efe49-6d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_3efe49-6d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Large and bold titles attract attention. The clearer they are, the more likely your audience will read them first.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Less is more<\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_1eb62f-f6 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_1eb62f-f6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1eb62f-f6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2018\/04\/Contenteyeflow_3.jpg\" alt=\"\" class=\"wp-image-7998\" title=\"\"><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_1c2e28-31 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_1c2e28-31 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1c2e28-31\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>No one wants to read through paragraphs of text in a presentation. Most audiences just scan for key information. So if your slide is text heavy, you know important details will be overlooked. Keep the text on each slide to a minimum and highlight keywords in bold or with a contrasting color to attract attention.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work with visual weight<\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_1c9a4c-0f .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_1c9a4c-0f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1c9a4c-0f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2018\/04\/Contenteyeflow_4.jpg\" alt=\"\" class=\"wp-image-7999\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_4.jpg 1000w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_4-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_4-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_93b4f6-7b .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_93b4f6-7b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_93b4f6-7b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Layout aside, some elements have more visual weight than others and naturally command attention. For example, larger fonts always stand out from smaller fonts, and dark red is more distinct than light grey. Elements with a heavier visual weight will always be noticed first, no matter where they are on a slide. When it comes to choosing between visual weight and reading direction, always consider what best conveys your content. You could even combine both for maximum impact.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incorporate an eye-catcher<\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_c894ae-52 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_c894ae-52 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_c894ae-52\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2018\/04\/Contenteyeflow_5.jpg\" alt=\"\" class=\"wp-image-8000\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_5.jpg 1000w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_5-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_5-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_79a0ad-95 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_79a0ad-95 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_79a0ad-95\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Images with people can be distracting. An audience will tend to focus on where the person in the image is looking or pointing. So why not use that to your advantage? Placing key content directly in the sight line of the person in your image will guarantee your audience is focusing on what\u2019s important.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use templates<\/strong><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_aa8ce3-54 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_aa8ce3-54 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_aa8ce3-54\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2018\/04\/Contenteyeflow_6.jpg\" alt=\"\" class=\"wp-image-8001\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_6.jpg 1000w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_6-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Contenteyeflow_6-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_7e24f8-1c .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_7e24f8-1c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_7e24f8-1c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Graphics and templates can also guide an audience&#8217;s attention. The viewer automatically tracks well-known images, such as a road, or a semicircle in the form of a speedometer. These kinds of graphics help create a polished and creative presentation. You&#8217;ll find a large selection of professional graphics in our <a href=\"https:\/\/www.presentationload.com\/powerpoint-design-templates\/\">design templates category<\/a>.<\/p>\n\n\n\n<p>Once your content and ideas are set, take some time to think about the visual design of your slides. It&#8217;s time to find your presentation\u2019s flow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does an audience\u2019s reading behavior affect your presentation? Being aware of what attracts an audience\u2019s eye allows you to optimize your presentation\u2019s layout and ensures your slides have maximum impact. Great content is the first step to grabbing your audience\u2019s attention. But you can\u2019t expect an audience to listen to, and most importantly, understand&#8230;<\/p>\n","protected":false},"author":10,"featured_media":29599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-30147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Header_eyeflow1_1000px.jpg",1000,600,false],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=30147"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/29599"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=30147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=30147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=30147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}