{"id":30164,"date":"2019-09-25T08:44:07","date_gmt":"2019-09-25T06:44:07","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=8623"},"modified":"2023-07-14T09:49:01","modified_gmt":"2023-07-14T07:49:01","slug":"company-presentation-design","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/company-presentation-design\/","title":{"rendered":"How Do I Design a Successful Company Presentation?"},"content":{"rendered":"\n<p><strong>A company presentation is a great way to introduce your company to customers, partners or stakeholders in the context of a sales or marketing discussion. Making an effort to create the most professional PowerPoint presentation possible really pays off, as it reinforces your audience\u2019s impression of your company as professional and authentic.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_f823cd-a9 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_f823cd-a9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_f823cd-a9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Use of company presentations<\/h2>\n\n\n\n<p>Company presentations can be used in <strong>many situations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>on your own website<\/li>\n\n\n\n<li>for training external employees, to explain company values and priorities<\/li>\n\n\n\n<li>employee onboarding, to inform new colleagues about the company at a glance<\/li>\n\n\n\n<li>celebrating a company anniversary<\/li>\n\n\n\n<li>for welcoming customers and suppliers at an open day<\/li>\n\n\n\n<li>to introduce the company on portals and network pages on the internet<\/li>\n\n\n\n<li>on social media (e.g. Xing, LinkedIn, Twitter, Instagram, Facebook)<\/li>\n\n\n\n<li>in sales talks during customer visits<\/li>\n\n\n\n<li>at trade fairs and congresses<\/li>\n\n\n\n<li>at universities, to inspire potential new employees<\/li>\n\n\n\n<li>on video portals and platforms such as YouTube<\/li>\n<\/ul>\n\n\n\n<p>However, there are <strong>a few things to consider<\/strong> when creating a company presentation, because it\u2019s alarmingly easy for your well-intentioned presentation to fail.&nbsp; This can happen if you design your presentation according to a set formula, boring your audience with acres of dry text. Our valuable tips can help you make a success of your company presentation.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_0abe20-20 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_0abe20-20 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_0abe20-20\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Show what makes your company special<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"450\" height=\"270\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content1_EN_Company-Presentation-450x270.jpg\" alt=\"\" class=\"wp-image-8624\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content1_EN_Company-Presentation-450x270.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content1_EN_Company-Presentation-1024x614.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content1_EN_Company-Presentation-768x461.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content1_EN_Company-Presentation-1536x922.jpg 1536w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content1_EN_Company-Presentation-2048x1229.jpg 2048w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content1_EN_Company-Presentation-scaled.jpg 1920w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_142e42-68 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_142e42-68 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_142e42-68\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>It is very tempting to simply present data, figures and facts in a company presentation, but too much information of this kind can overwhelm your audience, even turning them off completely. So instead of meticulously regurgitating your entire company history, <strong>limit the facts and figures to only the most important<\/strong>, and show your listeners what your company is all about. <\/p>\n\n\n\n<p>It doesn&#8217;t matter whether you are acting on behalf of your company or a freelancer presenting your services to a potential customer; it helps if you give your audience the subtle impression that you and your company are already successful. <strong>Avoid sentences like &#8220;We are the best&#8221; or &#8220;Our company is great&#8221;<\/strong>, though, because such boasts usually leave a bad impression.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_90dd13-5b .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_90dd13-5b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_90dd13-5b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Keep it simple<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content2_EN_Company-Presentation-1-450x270.jpg\" alt=\"\" class=\"wp-image-8626\" title=\"\"><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_4e3691-4b .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_4e3691-4b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_4e3691-4b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Although you need to <strong>include the important aspects of your company<\/strong> &#8211; locations, customers, company structure, products, competencies, portfolio and certifications \u2013 try not to overwhelm your audience with this information. Nobody can remember hundreds of facts about the company anyway, even if you use suitable visual aids (pictures, infographics, etc.). In company presentations, as in so much else, less is sometimes more.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_bd6b45-e1 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_bd6b45-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_bd6b45-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Tailor your company presentation to each customer individually<\/h2>\n\n\n\n<p>One size definitely doesn\u2019t fit all.&nbsp; You\u2019re naturally going to present your company to potential employees in a very different way to presenting to external industries, for example.&nbsp; Each target group and industry <strong>has individual needs<\/strong> and makes different demands on a company presentation.<\/p>\n\n\n\n<p>It simply <strong>won\u2019t work to create one company presentation<\/strong> and reuse it again and again. Of course it takes time and effort to adapt your presentation to each audience, but it is genuinely worth it, leading as it does to improved success rates.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_2073e9-bf .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_2073e9-bf .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_2073e9-bf\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Use pictures, but not necessarily from your brochure<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content4_EN_Company-Presentation-1-450x270.jpg\" alt=\"\" class=\"wp-image-8628\" title=\"\"><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a15a4a-a7 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_a15a4a-a7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a15a4a-a7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p><strong>Including pictures or drawings<\/strong> in your presentation can help establish an emotional relationship with your audience. However, these don\u2019t necessarily have to be the high-quality pictures from your brochure; using images of colleagues at their everyday work can come across as more authentic and make you look approachable.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_141f7c-71 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_141f7c-71 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_141f7c-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Storytelling WORKS &#8211; even in company presentations<\/h2>\n\n\n\n<p>Storytelling is a great way to capture an audience and hold their attention for as long as possible.&nbsp;<strong> If you\u2019re telling an interesting story, people will listen<\/strong>.&nbsp; Find something exciting to relate about your company.&nbsp; It doesn\u2019t have to be a heroic masterpiece; an anecdote involving the daily life of the company can be just as effective.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_4d3fe2-fd .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_4d3fe2-fd .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_4d3fe2-fd\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Check your grammar and spelling<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"450\" height=\"270\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content6_EN_Company-Presentation-450x270.jpg\" alt=\"\" class=\"wp-image-8631\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content6_EN_Company-Presentation-450x270.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content6_EN_Company-Presentation-768x461.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content6_EN_Company-Presentation.jpg 1000w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_f0e458-58 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_f0e458-58 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_f0e458-58\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Another point that sounds obvious, but is unfortunately often overlooked. When you\u2019re presenting your company, errors in spelling and grammar make a negative impression, and can ruin all your hard work. <strong>Get your presentation proofread<\/strong> by an outside person; fresh eyes can spot the errors that are often accidentally overlooked by those familiar with the subject of your presentation.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_51bc64-f7 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_51bc64-f7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_51bc64-f7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7. Choose your words well<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"450\" height=\"270\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content7_EN_Company-Presentation-450x270.jpg\" alt=\"\" class=\"wp-image-8632\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content7_EN_Company-Presentation-450x270.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content7_EN_Company-Presentation-768x461.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content7_EN_Company-Presentation.jpg 1000w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_47e01e-38 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_47e01e-38 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_47e01e-38\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p><strong>Sentences that induce curiosity or tension in the listener can be a great way to get your audience\u2019s attention<\/strong>. Starting a phrase with a word such as &#8220;Imagine&#8230;&#8221; involves your audience emotionally in what is happening. It is particularly potent when you sketch an example &#8211; for example around your service &#8211; and so make it clear to the audience how your company can help them.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_30b5d2-a3 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_30b5d2-a3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_30b5d2-a3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">8. Introduce your team<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content8_EN_Company-Presentation-450x270.jpg\" alt=\"\" class=\"wp-image-8633\" title=\"\"><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_df5f25-53 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_df5f25-53 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_df5f25-53\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Even your products or services are exceptional, it is a good idea to <strong>introduce your <a href=\"https:\/\/www.presentationload.com\/blog\/introduce-team-in-presentations\/\">employees<\/a> as part of company presentation.<\/strong> Everyone knows that behind a good product or service there is a team of people who develop or produce these products or implement the services. <\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.presentationload.com\/round-images-team-intro.html\">team slide<\/a> is a&nbsp; great way to present the human side of things, enhanced by an organigram or organizational chart.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_462493-d1 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_462493-d1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_462493-d1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">9. Include testimonials<\/h2>\n\n\n\n<p><strong>Testimonials can add a lot to a successful company presentation<\/strong>. Do you have customers who have something great to say about your work? Wonderful! Use this opportunity to ask the customer if you can use their opinion on your website or for your company presentation as a reference. <\/p>\n\n\n\n<p>For some presentations it can also be worth letting employees have their say. Colleagues can be very effective as advertising ambassadors within a company presentation.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_d2fa2f-2d .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_d2fa2f-2d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d2fa2f-2d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10. Need help? Let a service provider support you<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"450\" height=\"270\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content10_EN_Company-Presentation-450x270.jpg\" alt=\"\" class=\"wp-image-8635\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content10_EN_Company-Presentation-450x270.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content10_EN_Company-Presentation-768x461.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Content10_EN_Company-Presentation.jpg 1000w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_11bd65-7b .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_11bd65-7b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_11bd65-7b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>As you can see, creating a successful company presentation can take a lot of time and effort. If you or your employees don\u2019t have the time, then <strong>delegating the task to a competent service provider makes sense<\/strong>. We will be happy to create a professional presentation for you &#8211; one that meets your requirements in terms of content and optics. Please feel free to <a href=\"http:\/\/support.presentationload.com\/index.php?\/english\">contact us<\/a> for a non-binding quotation!<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_e17df5-5a .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_e17df5-5a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_e17df5-5a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What should be covered in a company presentation?<\/h2>\n\n\n\n<p>These tips are certainly a good start to creating a professional company presentation. It can be a challenge, though, to determine what exactly to include in the presentation. How can you best present the company structure? How to frame your expertise?<\/p>\n\n\n\n<p><strong>&#8211; Set out the facts about your company<\/strong><\/p>\n\n\n\n<p>The most important facts about your company should appear in the first few slides of your presentation. &nbsp;Company name, type of legal entity, year of foundation, number of employees and product groups all need to appear here. In order not to overload the spectator with numbers, though, this is where it is useful to add striking visuals; for example, <a href=\"https:\/\/www.presentationload.com\/icons-flat-design-powerpoint-templates.html\">flat design icons<\/a> or <a href=\"https:\/\/www.presentationload.com\/darts-arrows-targets.html\">striking diagrams<\/a>.<\/p>\n\n\n\n<p><strong>&#8211; Present your company structure with an organizational chart<\/strong><\/p>\n\n\n\n<p>Instead of presenting each employee on a separate slide, it can be very effective to use an organizational chart. It is a great way to present the hierarchy of a company and show its structure. Should your company be part of a group, you can also show the interrelationships between companies clearly in this way.<\/p>\n\n\n\n<p><strong>&#8211; Present your certification<\/strong><\/p>\n\n\n\n<p>This can be a rather dry topic, but certification is mandatory in many industries. If a company does not have the relevant certification (e.g. safety certification), cooperation is out of the question. Certifications are therefore extremely important, especially in the manufacturing industry. Naturally, the need for certification varies from industry to industry, and you\u2019ll have to assess whether this is relevant your company, but if it is, it is a vital part of your presentation.<\/p>\n\n\n\n<p><strong>&#8211; Present key facts and figures<\/strong><\/p>\n\n\n\n<p>Admittedly, this can also be a double-edged sword. A company naturally wants to present itself in the best light in a company presentation, so (for example) high potential expenses for further development may be best unstated.&nbsp; Some key figures relating to finance, however, help to create a solid and professional impression.&nbsp; There are no hard-and-fast rules, as each audience is different, but a lack of financial information could give a negative impression.<\/p>\n\n\n\n<p><strong>&#8211; Highlight your expertise<\/strong><\/p>\n\n\n\n<p>Although it is often included as part of a general introduction to a company, it can be extremely effective to present the particular expertise and competencies of your company as a separate section of your presentation.&nbsp; Highlighting your strengths as a company can be even more compelling with the addition of striking visuals \u2013 graphics, icons and images, for example, which give your audience a strong and clear impression of what you do best.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_2fb359-95 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_2fb359-95 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_2fb359-95\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do I hold a company presentation?<\/h2>\n\n\n\n<p>So, with the help of a few tips above, you\u2019ve created your amazing company presentation. You also need to consider<strong> how<\/strong> you present it. The way you present needs to reflect the relationship between you and your audience.&nbsp; <\/p>\n\n\n\n<p>In an informal, mostly internal meeting, for example, you don\u2019t need to stand and give a <strong>\u201cclassic\u201d presentation<\/strong>, whereas remaining seated when presenting to a potential new customer would be highly inappropriate.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_845811-2f .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_845811-2f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_845811-2f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Giving your company presentation<\/h2>\n\n\n\n<p>It\u2019s vital to be <strong>100% certain of your facts when presenting<\/strong>.&nbsp; If you\u2019re not used to public speaking or are unfamiliar with all the content, it pays to practice the presentation a few times.&nbsp; Being on top of the facts and figures really boosts the effectiveness of your presentation.&nbsp; <\/p>\n\n\n\n<p>Practicing also helps you to inject a bit of passion and commitment into your delivery; even if your presentation is wonderful, just standing reading out the contents of your slides in a monotone can alienate your audience.&nbsp; A bit of practice and you\u2019ll be presenting your company in the best way possible!<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_d574fe-42 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_d574fe-42 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d574fe-42\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Prepare a shorter version of the company presentation<\/h2>\n\n\n\n<p>Social media and company portals generally require short and snappy, and are not the place for a comprehensive, all-encompassing company presentation complete with all the facts and figures. It is therefore useful to create a shorter version of your company presentation to promote your company via digital channels or as a basis for your website.&nbsp; <\/p>\n\n\n\n<p>This gives you an even wider range of options when it comes to tailoring your presentation to get it just right for your audience.<\/p>\n\n\n\n<p>If you need further support in creating the company presentation, we can recommend our <a href=\"https:\/\/www.presentationload.com\/company-presentation-toolbox.html\">toolbox Company Presentation<\/a>. The slides and graphics contained in this toolbox are completely editable, giving you a clear and efficient way to create a professional company presentation completely in line with your corporate design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company presentation is a great way to introduce your company to customers, partners or stakeholders in the context of a sales or marketing discussion. Making an effort to create the most professional PowerPoint presentation possible really pays off, as it reinforces your audience\u2019s impression of your company as professional and authentic. Use of company&#8230;<\/p>\n","protected":false},"author":10,"featured_media":8638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-30164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_types-of-presentations"],"acf":[],"taxonomy_info":{"category":[{"value":107,"label":"Types of Presentations"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/HEADER_EN_Company-Presentation.jpg",1000,600,false],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":1,"category_info":[{"term_id":107,"name":"Types of Presentations","slug":"c_types-of-presentations","term_group":0,"term_taxonomy_id":107,"taxonomy":"category","description":"<!-- x-tinymce\/html-mce_2002269311601543938613 -->\r\n\r\n<strong>What does a good company presentation look like? What content should go in it? And how should it be designed? Discover ideas for the perfect company presentation with PowerPoint here. Try out our presentation ideas directly! Our expert articles provide you with valuable tips on how to create and improve your business presentation with PowerPoint. Take advantage of our 25 years of experience with PowerPoint! <\/strong>\r\n\r\nYou only get one chance to make a good first impression. Convince your audience of your content, offers, and presentation from the beginning and win new customers and orders.\r\nWhether it\u2019s a short elevator pitch, a classic sales presentation or a detailed company portrait, we are happy to support you with all types of presentations, individual projects and challenges.","parent":0,"count":20,"filter":"raw","cat_ID":107,"category_count":20,"category_description":"<!-- x-tinymce\/html-mce_2002269311601543938613 -->\r\n\r\n<strong>What does a good company presentation look like? What content should go in it? And how should it be designed? Discover ideas for the perfect company presentation with PowerPoint here. Try out our presentation ideas directly! Our expert articles provide you with valuable tips on how to create and improve your business presentation with PowerPoint. Take advantage of our 25 years of experience with PowerPoint! <\/strong>\r\n\r\nYou only get one chance to make a good first impression. Convince your audience of your content, offers, and presentation from the beginning and win new customers and orders.\r\nWhether it\u2019s a short elevator pitch, a classic sales presentation or a detailed company portrait, we are happy to support you with all types of presentations, individual projects and challenges.","cat_name":"Types of Presentations","category_nicename":"c_types-of-presentations","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=30164"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/8638"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=30164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=30164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=30164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}