{"id":30187,"date":"2022-10-28T09:12:48","date_gmt":"2022-10-28T07:12:48","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=10903"},"modified":"2023-05-10T09:00:55","modified_gmt":"2023-05-10T07:00:55","slug":"elevator-pitch","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/elevator-pitch\/","title":{"rendered":"Elevator Pitch: The Art of Quick Persuasion with 6 Elevator Pitch Examples"},"content":{"rendered":"\n<p>Imagine this: You unexpectedly meet an important decision-maker in your company. It\u2019s <strong>the perfect opportunity for you to tell them about that new idea<\/strong> of yours. You\u2019ve said your hellos and you\u2019re ready to share your idea. But before you know it, the person you\u2019re talking to is on their way. We\u2019re going to show you <strong>how to prepare yourself for these situations with the elevator pitch.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_ba89d3-bd .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_ba89d3-bd .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_ba89d3-bd\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The history of the elevator pitch<\/h2>\n\n\n\n<p>The term elevator pitch originated in the 1980s in the USA. Young entrepreneurs had to develop creative ways of contacting executives to present their ideas. Over time, waiting for an executive in front of the elevator to convince them of an idea during a short elevator ride became an established method. The goal was to attract interest with <strong>a short spiel and get an invitation to a follow-up meeting, where the idea could be presented in more detail.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_cf803f-5a .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_cf803f-5a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_cf803f-5a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">So. What is an elevator pitch?<\/h2>\n\n\n\n<p>The basic idea of talking during an elevator ride is familiar to all of us. Hence the word <em>elevator<\/em>. <em>Pitch<\/em> is a metaphor for the brief period of time in which you can present your idea. <strong>An elevator pitch describes a special form of short presentation of your company, your business idea or your product. The main focus is on presenting the advantages for potential investors, buyers or customers.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a477fd-af .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_a477fd-af .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a477fd-af\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How long does an elevator pitch take?<\/h2>\n\n\n\n<p>There is no universal answer for this, except: short. <strong>The length depends on your topic and your target group<\/strong>. With the classic elevator pitch, you\u2019re looking at about one to two minutes. Nowadays, you\u2019re looking at around<strong> 60-90 seconds<\/strong>. The goal is <strong>to present key information and make your audience want more <\/strong>in this brief amount of time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When to use a good pitch<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-1-1-1024x576.jpg\" alt=\"elevator pitch that&#039;s how you do it\" class=\"wp-image-10906\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-1-1-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-1-1-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-1-1-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/3-1-1.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_c3cd76-9a .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_c3cd76-9a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_c3cd76-9a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Sales pitches in the elevator are rare these days. But you will <strong>still find yourself in situations where you only have a short time to convince the person you\u2019re talking to<\/strong>. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When visiting job and career fairs<\/li>\n\n\n\n<li>When networking, for example at after work parties<\/li>\n\n\n\n<li>During telephone calls<\/li>\n\n\n\n<li>During chance meetings in everyday life<\/li>\n\n\n\n<li>At workshops<\/li>\n<\/ul>\n\n\n\n<p>In all these situations, a well-presented pitch can tip the scales between success and failure. In the next section, you\u2019ll learn what to look for in a successful pitch.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_8f3b36-d4 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_8f3b36-d4 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_8f3b36-d4\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What makes a good elevator pitch?<\/strong><\/h2>\n\n\n\n<p>A successful pitch requires <strong>intense preparation<\/strong>. Make sure you invest enough time in formulating your pitch. Here are some questions to think about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is the pitch be aimed at?<\/li>\n\n\n\n<li>What do you want to achieve with your pitch?<\/li>\n\n\n\n<li>How will you convince your counterpart?<\/li>\n\n\n\n<li>Where and in which environment will the conversation take place?<\/li>\n<\/ul>\n\n\n\n<p>Try to condense your <strong>core message to the essentials and formulate it with as few words as possible<\/strong>. When structuring your pitch, follow the AIDA model. This acronym, which comes from the advertising industry, stands for <strong><em>attention-interest-desire-action<\/em><\/strong>. It\u2019s a four-stage model for building interest. Transferred to an elevator pitch, each stage can be defined as follows:<\/p>\n\n\n\n<p><strong>Attention:<\/strong><\/p>\n\n\n\n<p>Use a crisp opening to get your listener\u2019s full attention. Make sure to address them emotionally. Use figurative language and appropriate metaphors.<\/p>\n\n\n\n<p><strong>Interest:<\/strong><\/p>\n\n\n\n<p>Emphasize your UVP (unique value proposition). What are your unique strengths? What sets you apart from others? Make your conversation partner intrigued by what you have to offer them.<\/p>\n\n\n\n<p><strong>Desire:<\/strong><\/p>\n\n\n\n<p>Take advantage of your target\u2019s curiosity and inspire them to want your product or work with you.<\/p>\n\n\n\n<p><strong>Action:<\/strong><\/p>\n\n\n\n<p>Motivate your counterpart to take action. This can involve exchanging business cards or inviting them to a follow-up meeting.<\/p>\n\n\n\n<p>When formulating your pitch, make sure to keep it as simple and straightforward as possible. Avoid unfamiliar words and technical terms. Ask friends and acquaintances to critique your pitch. A good pitch is worth the worth intense preparation because , you only have one chance to make a first impression.<\/p>\n\n\n\n<p>Tips on how to end your elevator pitch on the right note can be found in our <a href=\"https:\/\/www.presentationload.com\/blog\/call-action-presentations\/\">\u201ccall to action\u201d<\/a> post.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_586e78-b2 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_586e78-b2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_586e78-b2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/AIDA-Prasentation-vorbereiten-EN-1-1024x581.png\" alt=\"elevator pitch with AIDA\" class=\"wp-image-10907\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/AIDA-Prasentation-vorbereiten-EN-1-1024x581.png 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/AIDA-Prasentation-vorbereiten-EN-1-450x255.png 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/AIDA-Prasentation-vorbereiten-EN-1-768x436.png 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/AIDA-Prasentation-vorbereiten-EN-1-1536x872.png 1536w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/AIDA-Prasentation-vorbereiten-EN-1-2048x1163.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_08f884-0c .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_08f884-0c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_08f884-0c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do you start a pitch?<\/h2>\n\n\n\n<p>The first impression counts. Following the AIDA formula, you know you need a dynamic start to your pitch. This is so important in the short amount of time you have to convince your counterpart. This means: <strong>Your first sentence has to be carefully thought out and perfectly executed. You can\u2019t afford any slip-ups here<\/strong>.<\/p>\n\n\n\n<p>Start, for example, with a question, a hypothesis or an interesting fact about your idea. These <strong>build tension<\/strong> and can grab your counterpart\u2019s attention. You also need to support your pitch with the right body language and charisma. Be confident and convinced of your own idea and maintain eye contact throughout.<\/p>\n\n\n\n<p>For more information on how to score points with the right body language in elevator pitches and PowerPoint presentations in general, see our article on <a href=\"https:\/\/www.presentationload.com\/blog\/body-language-ppt-presentations-8-tips-tricks\/\">body language<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_cd17af-c3 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_cd17af-c3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_cd17af-c3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do I formulate an elevator pitch? 6 examples of an elevator pitch<\/h2>\n\n\n\n<p>How do you deliver an elevator pitch while staying within the time limit and communicating your key information? Here are <strong>6 elevator pitch examples<\/strong> that will help you do just that.<\/p>\n\n\n\n<p><strong>#1 The general elevator pitch<\/strong><\/p>\n\n\n\n<p>You can\u2019t go wrong with a general elevator pitch framework. This should include an intro, a problem, a solution to that problem, your UVP and a strong call to action. This is a <strong>clear and intuitive<\/strong> framework to present all your key takeaways. It\u2019s also flexible enough to change or adapt to different situations.<\/p>\n\n\n\n<p><strong>Template:<\/strong><\/p>\n\n\n\n<p>My name is  and I am the founder\/employee of .  offers  to  that .<\/p>\n\n\n\n<p>Unlike , we offer . And finally, we have . &nbsp;<\/p>\n\n\n\n<p><strong>#2 The storytelling pitch (aka the Pixar pitch)<\/strong><\/p>\n\n\n\n<p>This type of elevator pitch focuses on a narrative structure \u2013 similar to Pixar movies. With <strong>storytelling<\/strong>, you build up a convincing and compelling storyline for your business idea.<\/p>\n\n\n\n<p><strong>Template:<\/strong><\/p>\n\n\n\n<p>Once upon a time, . Every day . One day . Which is why . Until finally . Today .<\/p>\n\n\n\n<p><strong>#3 Reality-based elevator pitch<\/strong><\/p>\n\n\n\n<p>You can often score points by using <strong>a personal anecdote from your life<\/strong> to illustrate the reality of your business idea. Anecdotes are a fantastic way to grab your audience\u2019s attention and create a personal connection.<\/p>\n\n\n\n<p><strong>Template:<\/strong><\/p>\n\n\n\n<p>It\u2019s a pleasure to meet you. I heard . I felt the same way for a long time and my team and I at  have had the same experience. . Since then, we have .<\/p>\n\n\n\n<p><strong>#4 The statistics elevator pitch<\/strong><\/p>\n\n\n\n<p>A pitch built on facts and <strong>statistics<\/strong> is a fantastic way to <strong>engage<\/strong> and persuade your audience. Start with a statistic that\u2019s geared towards your audience, connect it to your business idea and how it can improve their bottom line.<\/p>\n\n\n\n<p><strong>Template:<\/strong><\/p>\n\n\n\n<p>Did you know that . Unsurprisingly, you also have problems with .  can help improve your numbers by .<\/p>\n\n\n\n<p><strong>#5 The sales pitch<\/strong><\/p>\n\n\n\n<p>Sometimes you have to deliver your elevator pitch directly to potential customers. Pay attention to the <strong>needs and wishes of your counterpart<\/strong> and know how to best position your solution.<\/p>\n\n\n\n<p><strong>Template:<\/strong><\/p>\n\n\n\n<p>Have you ever ? .  offers  to , just like you, to .<\/p>\n\n\n\n<p>Unlike , you can use our  to . .<\/p>\n\n\n\n<p><strong>#6 The emotional pitch<\/strong><\/p>\n\n\n\n<p>Similar to the reality-based pitch, this pitch reaches your audience by <strong>building an emotional connection<\/strong>. This kind of pitch is not always easy to deliver. But if you can evoke an emotion, you\u2019re guaranteed success.<\/p>\n\n\n\n<p><strong>Template:<\/strong><\/p>\n\n\n\n<p>Take a look at . It doesn\u2019t look like anything particularly new. In fact, it looks like any other tool. But take a closer look. and you\u2019ll see . And that\u2019s not the only advantage  has. It also has . Actually, we all want the same thing. A solution. .<\/p>\n\n\n\n<p>These are a few <strong>useful and universal templates<\/strong> for elevator pitches. Naturally, there are many more options and possibilities to use other templates. It all depends on the situation, the topic and your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make the most of an elevator pitch<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-1024x576.jpg\" alt=\"make the most of an elevator pitch\" class=\"wp-image-10908\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/5-klein.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_c61b34-f7 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_c61b34-f7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_c61b34-f7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Use an elevator pitch to introduce potential clientele to you and your business idea. <strong>Make sure you\u2019re always well prepared<\/strong> because: You\u2019ve only a short window of opportunity to impress and you never know when you might run into an important person who could endorse your business idea.<\/p>\n\n\n\n<p><strong>Use our tips and the 6 elevator pitch examples lay the foundation for your next elevator pitch today!<\/strong><\/p>\n\n\n\n<p>Do you have any questions about the elevator pitch or PowerPoint in general? Feel free to contact us at <a href=\"mailto:info@presentationload.com\">info@presentationload.com<\/a>. We&#8217;re here to help.<\/p>\n\n\n\n<p>If you\u2019ve developed your business idea and would like to create a full-length PowerPoint presentation on it, <strong>take a look around our <a href=\"https:\/\/www.presentationload.com\/\">shop<\/a> <\/strong>. Here we have professional slide templates on various (business) topics. You\u2019ll find what you need to bring your idea into the spotlight!<\/p>\n\n\n\n<p>Feel free to check out our blog for more topics. Here are some posts that might interest you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/body-language-ppt-presentations-8-tips-tricks\/\">Body language and presenting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/storytelling-in-ppt-presentations\/\">Storytelling in PPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/call-action-presentations\/\">Call to action for your presentations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/15-ways-kick-start-presentation\/\">Tips to start your presentation of on the right foot<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/20-tips-end-presentation-in-style\/\">Tips to end your presentation in style<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine this: You unexpectedly meet an important decision-maker in your company. It\u2019s the perfect opportunity for you to tell them about that new idea of yours. You\u2019ve said your hellos and you\u2019re ready to share your idea. But before you know it, the person you\u2019re talking to is on their way. We\u2019re going to show&#8230;<\/p>\n","protected":false},"author":10,"featured_media":10909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-30187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_types-of-presentations"],"acf":[],"taxonomy_info":{"category":[{"value":107,"label":"Types of Presentations"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/1-2-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":107,"name":"Types of Presentations","slug":"c_types-of-presentations","term_group":0,"term_taxonomy_id":107,"taxonomy":"category","description":"<!-- x-tinymce\/html-mce_2002269311601543938613 -->\r\n\r\n<strong>What does a good company presentation look like? What content should go in it? And how should it be designed? Discover ideas for the perfect company presentation with PowerPoint here. Try out our presentation ideas directly! Our expert articles provide you with valuable tips on how to create and improve your business presentation with PowerPoint. Take advantage of our 25 years of experience with PowerPoint! <\/strong>\r\n\r\nYou only get one chance to make a good first impression. Convince your audience of your content, offers, and presentation from the beginning and win new customers and orders.\r\nWhether it\u2019s a short elevator pitch, a classic sales presentation or a detailed company portrait, we are happy to support you with all types of presentations, individual projects and challenges.","parent":0,"count":20,"filter":"raw","cat_ID":107,"category_count":20,"category_description":"<!-- x-tinymce\/html-mce_2002269311601543938613 -->\r\n\r\n<strong>What does a good company presentation look like? What content should go in it? And how should it be designed? Discover ideas for the perfect company presentation with PowerPoint here. Try out our presentation ideas directly! Our expert articles provide you with valuable tips on how to create and improve your business presentation with PowerPoint. Take advantage of our 25 years of experience with PowerPoint! <\/strong>\r\n\r\nYou only get one chance to make a good first impression. Convince your audience of your content, offers, and presentation from the beginning and win new customers and orders.\r\nWhether it\u2019s a short elevator pitch, a classic sales presentation or a detailed company portrait, we are happy to support you with all types of presentations, individual projects and challenges.","cat_name":"Types of Presentations","category_nicename":"c_types-of-presentations","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=30187"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/10909"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=30187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=30187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=30187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}