{"id":30192,"date":"2023-02-09T08:44:26","date_gmt":"2023-02-09T07:44:26","guid":{"rendered":"https:\/\/blog.presentationload.com\/?p=10985"},"modified":"2023-04-24T09:29:00","modified_gmt":"2023-04-24T07:29:00","slug":"testimonials-in-presentations","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/testimonials-in-presentations\/","title":{"rendered":"Use Testimonials in Presentations for more Credibility!"},"content":{"rendered":"\n<p>If you&#8217;re like most people, you&#8217;ve probably attended a presentation where the speaker used testimonials. And you probably thought to yourself, &#8220;Why on earth is time being wasted showing us this? We&#8217;re not here to watch a commercial!&#8221;<\/p>\n\n\n\n<p>Now it turns out there is actually a<strong> science behind why recommendations can be effective in presentations<\/strong>. Think about this when you&#8217;re considering a purchase: What carries more weight? An ad telling you how great a product is, or a testimonial from a satisfied customer or client? People influence other people!<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_d94c94-64 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_d94c94-64 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d94c94-64\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>People buy from people<\/strong><\/h2>\n\n\n\n<p><strong>Who doesn&#8217;t read reviews before buying something?<\/strong><\/p>\n\n\n\n<p><strong>Social proof is important<\/strong>, especially in the eCommerce industry. People buy from people. That&#8217;s why it&#8217;s important to<strong> give your products a human touch<\/strong>.<\/p>\n\n\n\n<p><strong>Try to close your deals with a lead. This will lead to more conversations and increase your sales. Some testimonials from your previous clients can be the catalyst here that gets everything going.<\/strong><\/p>\n\n\n\n<p>So, what makes your service or product stand out from the competition? A testimonial. This convinces other people to give it a try and works as word of mouth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1: Goals achieved<\/strong><\/h3>\n\n\n\n<p>Use testimonials to show that your products or services <strong>have helped other people achieve their goals.<\/strong> This is a great way to build trust with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2: Advantages<\/strong><\/h3>\n\n\n\n<p>Use testimonials to<strong> illustrate the benefits of your products or services<\/strong>. This can help your audience see how your offerings can improve their lives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3: What makes you unique?<\/strong><\/h3>\n\n\n\n<p>Use testimonials to <strong>highlight what makes your company or business unique<\/strong>. This can help you stand out from the competition.<\/p>\n\n\n\n<p>&#8220;Nothing influences people more than a recommendation from a trusted friend. A trusted recommendation influences people more than the actual advertising message.&#8221;<br>&#8211;&nbsp;Mark Zuckerberg<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_de628a-98 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_de628a-98 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_de628a-98\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonials: These 4 types exist<\/h2>\n\n\n\n<p>There are <strong>four different types of testimonials <\/strong>you can use to make your corporate or business presentation more effective. Below we present them to you:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1: Services and numbers<\/strong><\/h3>\n\n\n\n<p>Use testimonials to show that your products or services <strong>have helped other people achieve their goals<\/strong>. This is a great way to build trust with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2: Ratings and reviews<\/strong><\/h3>\n\n\n\n<p>Reviews of your product can be based on <strong>customer reviews<\/strong> from websites such as Google Reviews, Trustpilot or Trusted Shops. Credibility is especially important when choosing a source.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_284b2a-c4 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_284b2a-c4 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_284b2a-c4\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu3-klein-1024x576.jpg\" alt=\"Testimonial for Presentations: Use Ratings and Reviews\" class=\"wp-image-10986\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu3-klein-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu3-klein-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu3-klein-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu3-klein.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_f6402e-96 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_f6402e-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_f6402e-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3: Customer logos<\/strong><\/h3>\n\n\n\n<p>If you want to add a touch of professionalism to your company presentation, <strong>incorporating customer logos<\/strong> is a good idea. This shows your audience that you are <strong>credible and have satisfied clientele <\/strong>who will vouch for you.<\/p>\n\n\n\n<p>However, be sure to get permission to use the clientele&#8217;s logo beforehand. So once you have done that and have the client\u2019s permission, don&#8217;t hesitate to the company in your next presentation.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_053a77-53 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_053a77-53 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_053a77-53\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu-klein-1024x578.jpg\" alt=\"Testimonial in Presentations: Use Customer Logos\" class=\"wp-image-10989\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu-klein-1024x578.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu-klein-450x254.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu-klein-768x433.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu-klein.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6217a3-0d .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_6217a3-0d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6217a3-0d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4: Customer credentials and quotes<\/strong><\/h3>\n\n\n\n<p>Finally, <strong>add 2-3 quotes and reviews from real, named buyers of your company.<\/strong> People trust other people far more than they trust companies. That&#8217;s why testimonials can be a powerful marketing and sales tool. A testimonial is a first-hand account of another person&#8217;s experience with your product or service.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a37d9b-d9 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_a37d9b-d9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a37d9b-d9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"911\" height=\"512\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu2-klein.jpg\" alt=\"Testimonial in Presentations: Use Customer credentials and quotes\" class=\"wp-image-10990\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu2-klein.jpg 911w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu2-klein-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/neu2-klein-768x432.jpg 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_25db9a-12 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_25db9a-12 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_25db9a-12\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>You can get the above template as part of our <strong><a href=\"https:\/\/www.presentationload.com\/company-presentation.html\" target=\"_blank\" rel=\"noreferrer noopener\">business presentation toolbox<\/a> <\/strong>in our store. The professionally designed slides for you include, among other things, slides for use as a testimonial (e.g. slides for customer references) \u25ba <a href=\"https:\/\/www.presentationload.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>To the store<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to get customer testimonials:<\/strong><\/h3>\n\n\n\n<p>The referral feature on LinkedIn, for example, can be a great way to collect positive reviews from your clientele. If you receive a good recommendation, ask them if you can use it in your business presentations or on your website. This can help build trust and credibility with potential new prospects.<\/p>\n\n\n\n<p><strong>Letters of recommendation are an important factor in the implementation of your marketing<\/strong><\/p>\n\n\n\n<p>They can be used in two ways: a<strong>s social proof or to add credibility to your message<\/strong>. When used effectively, such testimonials can add credibility to your presentation and make your arguments more effective. So don&#8217;t be afraid to use them!<\/p>\n\n\n\n<p>You have questions about the topic of the article or PowerPoint in general? Do not hesitate and contact us via mail at <a href=\"mailto:info@presentationload.com\">info@presentationload.com<\/a> . We will be glad to help you!<\/p>\n\n\n\n<p>Are you looking for visually supporting and <strong>professionally designed slide templates<\/strong>? Feel free to have a look around in <a href=\"https:\/\/www.presentationload.com\/\">our store<\/a>. Here we have numerous slides prepared for you to download on a wide variety of (business) topics. Take a look today!<\/p>\n\n\n\n<p>Especially interesting for you in connection with testimonials is our<strong> company presentation toolbox.<\/strong> In it, you will find a wide range of slides with which you can also put your company in the right light. You can also find slides for the use of testimonials in it.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_97235f-f1 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_97235f-f1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_97235f-f1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.presentationload.com\/company-presentation.html\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Unternehmenspras-klein-1024x576.jpg\" alt=\"company presentation slides\" class=\"wp-image-10991\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Unternehmenspras-klein-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Unternehmenspras-klein-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Unternehmenspras-klein-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/EN-Unternehmenspras-klein.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Company presentation toolbox with slides for your testimonials! \u25baTo the store: <a href=\"https:\/\/www.presentationload.com\/company-presentation.html\">https:\/\/www.presentationload.com\/company-presentation.html<\/a><\/figcaption><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_f4b506-d4 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_f4b506-d4 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_f4b506-d4\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>This article might also interest you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.presentationload.com\/blog\/company-presentation-8-tips\/\">8 tips for a winning company presentation<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re like most people, you&#8217;ve probably attended a presentation where the speaker used testimonials. And you probably thought to yourself, &#8220;Why on earth is time being wasted showing us this? We&#8217;re not here to watch a commercial!&#8221; Now it turns out there is actually a science behind why recommendations can be effective in presentations&#8230;.<\/p>\n","protected":false},"author":10,"featured_media":10992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-30192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/Titel-NEU-klein-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=30192"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/30192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/10992"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=30192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=30192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=30192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}