{"id":31489,"date":"2023-06-05T10:05:30","date_gmt":"2023-06-05T08:05:30","guid":{"rendered":"https:\/\/www.presentationload.com\/blog\/?p=31489"},"modified":"2023-06-05T11:50:09","modified_gmt":"2023-06-05T09:50:09","slug":"make-your-audience-the-hero","status":"publish","type":"post","link":"https:\/\/www.presentationload.com\/blog\/make-your-audience-the-hero\/","title":{"rendered":"Make Your Audience the Hero of Your Story!"},"content":{"rendered":"\n<p>Think of it metaphorically:<strong> Your audience is the hero of your story.<\/strong> Help your viewers, guide them, and they will follow you anywhere. No matter what story you tell, your goal should be to assist the hero \u2013 your audience.<\/p>\n\n\n\n<p>The metaphor shows us that <strong>listeners want to be involved,<\/strong> they want to feel like they are part of the story, your presentation. The hero of your presentation is never yourself. If that&#8217;s the case, your audience will turn away. The hero of your presentation is always the audience.<\/p>\n\n\n\n<p><strong>Only by involving your audience and putting their needs at the forefront can you achieve your goals.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_96a244-b3 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_96a244-b3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_96a244-b3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"mso-ansi-language:EN-US\" lang=\"EN-US\">Using storytelling to make your audience the hero of your presentation<\/span><\/h2>\n\n\n\n<p>Chad Hodge, an American screenwriter and producer known for creating TV dramas such as Runaway, The Playboy Club, Wayward Pines, and Good Behavior, once said:<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a2a036-88 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_a2a036-88 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a2a036-88\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Business speakers should help their audience see themselves as the hero of the story, whether it&#8217;s about defeating the villains or achieving a major business goal.&#8221;<\/p>\n<cite>Chad Hodge<\/cite><\/blockquote>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_e40339-9f .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_e40339-9f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_e40339-9f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p><strong>The goal is<\/strong> to &#8220;paint a picture of what success looks like,&#8221; he added. &#8220;That can be anything from personal fulfillment to career advancement to changing the world.&#8221;<\/p>\n\n\n\n<p>To achieve this, Hodge recommends starting with a <strong>&#8220;credible character&#8221;<\/strong> that the audience can identify with. &#8220;Someone they can root for and wish success upon,&#8221; he said.<\/p>\n\n\n\n<p>Once you have your protagonist, you need to <strong>put them in a challenging situation. <\/strong>This is where the audience begins to see themselves in the story. &#8220;The more relatable the challenge, the more engaged the audience will be,&#8221; he said.<\/p>\n\n\n\n<p>Finally, you need to <strong>offer a solution that satisfies your audience<\/strong>. &#8220;It should be something they can aspire to,&#8221; Hodge said. This is where your product or idea presentation comes in. Present it as the solution to the challenge. Make your product appealing by seamlessly incorporating it into your story.<\/p>\n\n\n\n<p>By following these steps, you can create a company story that resonates with your audience and helps them see themselves as the hero.<\/p>\n\n\n\n<p>Your audience is on their own journey, and they need someone to guide them along the way. They need someone to show them the path. And that&#8217;s where you come in. Everyone wants to be a star or at least feel like the story is about them personally.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_30b038-f9 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_30b038-f9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_30b038-f9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-7-1024x576.jpg\" alt=\"Make youe audience the hero\" class=\"wp-image-31494\" title=\"\" srcset=\"https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-7-1024x576.jpg 1024w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-7-450x253.jpg 450w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-7-768x432.jpg 768w, https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/2-7.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_c64b71-c0 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_c64b71-c0 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_c64b71-c0\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tips to better convey information<\/h2>\n\n\n\n<p>One of the main objectives of your presentation is to help the hero, your audience, by <strong>providing information or knowledge that can positively change their lives<\/strong>. Skillfully package your product as a solution to their problems.<\/p>\n\n\n\n<p>The steps to solve this problem are simple:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li>Understand who your audience is.<\/li>\n\n\n\n<li>Make them the hero of your story.<\/li>\n\n\n\n<li>Engage with them.<\/li>\n\n\n\n<li>Guide them through your story.<\/li>\n\n\n\n<li>Let them know what they can learn from you.<\/li>\n<\/ol>\n\n\n\n<p>You can accomplish this by <strong>sharing a personal experience or by urging them to take action <\/strong>(<a href=\"https:\/\/www.presentationload.com\/blog\/call-to-action-for-presentations\/\">call to action)<\/a>. Whatever approach you choose, make sure to connect with your audience on a human level. They will appreciate it and learn from you as a result.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_49fd85-30 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_49fd85-30 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_49fd85-30\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>If you have any questions about the concept of the audience as the hero or about PowerPoint in general, don&#8217;t hesitate to contact us at <a href=\"mailto:info@presentationload.com\">info@presentationload.com<\/a>. We are here to assist you!<\/p>\n\n\n\n<p>Are you looking for <strong>visually supportive and professionally designed slide templates<\/strong>? Take a look at our shop, where we offer numerous slides for download on a variety of (business) topics. Visit us today! \u25ba <a href=\"http:\/\/www.presentationload.de\" target=\"_blank\" rel=\"noopener\">Shop <\/a><\/p>\n\n\n\n<p>You might also be interested in these articles:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_2cae05-4a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_2cae05-4a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_2cae05-4a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_2cae05-4a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_2cae05-4a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_2cae05-4a kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_281345-80 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_281345-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_281345-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.presentationload.com\/blog\/storytelling-in-ppt-presentations\/\">Storytelling for your presentations<\/a><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_72973e-af .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_72973e-af .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_72973e-af\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.presentationload.com\/blog\/call-to-action-for-presentations\/\">Call-to-action for your presentations<\/a><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_00e493-1f .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_00e493-1f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_00e493-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.presentationload.com\/blog\/interactive-presentations-ppt\/\">Interactive presentations: How to do it!<\/a><\/span><\/li>\n<\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Think of it metaphorically: Your audience is the hero of your story. Help your viewers, guide them, and they will follow you anywhere. No matter what story you tell, your goal should be to assist the hero \u2013 your audience. The metaphor shows us that listeners want to be involved, they want to feel like&#8230;<\/p>\n","protected":false},"author":10,"featured_media":31490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-31489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c_presentation-tips"],"acf":[],"taxonomy_info":{"category":[{"value":134,"label":"Presentation Tips"}]},"featured_image_src_large":["https:\/\/www.presentationload.com\/blog\/wp-content\/uploads\/1-12-1024x577.jpg",1024,577,true],"author_info":{"display_name":"Tom Becker","author_link":"https:\/\/www.presentationload.com\/blog\/author\/tom\/"},"comment_info":0,"category_info":[{"term_id":134,"name":"Presentation Tips","slug":"c_presentation-tips","term_group":0,"term_taxonomy_id":134,"taxonomy":"category","description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","parent":0,"count":126,"filter":"raw","cat_ID":134,"category_count":126,"category_description":"<strong>Create a professional PowerPoint presentation on your (business) topic that resonates with the audience and stays in their minds. Perfect your presentation speech to match! In this section, we are sharing many helpful and effective tips &amp; tricks for the creation of your presentation and the associated speech with you. Benefit from the tips of our PowerPoint experience of 25 years! <\/strong>\r\n\r\nHere you will find tips on how to prepare your presentation in a target-oriented way, all the way to effective tips on how to create and hold presentations...\r\nFor a varied and at the same time professional presentation speech \u2013 whether on site in front of an audience or online \u2013 use targeted techniques, such as rhetoric, to underline your statements and achieve your goals. Also, use features of PowerPoint to deliver your presentation skillfully. Use the PowerPoint speaker view, or a time display to keep track of the remaining presentation time.\r\n\r\nSkillfully assemble your slides and heed our tips to impress your audience with a professional presentation and a perfected speech and achieve your goals.","cat_name":"Presentation Tips","category_nicename":"c_presentation-tips","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/31489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/comments?post=31489"}],"version-history":[{"count":0,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/posts\/31489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media\/31490"}],"wp:attachment":[{"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/media?parent=31489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/categories?post=31489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presentationload.com\/blog\/wp-json\/wp\/v2\/tags?post=31489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}