Convince with USP – how the Unique Selling Point becomes an Argument for Success!

Convince with USP – how the Unique Selling Point becomes an Argument for Success!

Everyone that goes shopping from time time knows it: the agony of choosing what to buy. You wrote down mild detergent on your shopping list. But there isn’t just one detergent in the grocery store you have come to. There is multiple brands and kinds of detergent. Which one to choose? The one your grandmother…

Lean Startup: Achieve Success Quickly with Few Resources

Lean Startup: Achieve Success Quickly with Few Resources

Lean Startup addresses the issue of how to quickly develop a successful product without huge financial risk. This is not limited to startups – even well-established companies face this challenge. Market demand is a key focus of all companies. In an ideal world, every company would perform a comprehensive market analysis and develop a detailed…

Build Your Company with the (Platform) Business Model Canvas

Build Your Company with the (Platform) Business Model Canvas

The right business model is a must for any modern, successful company. No matter how developed and promising your ideas are, without a functioning business model that big breakthrough will always be out of reach. This is why the strategic planning and development of your business model is so important. But finding the right model…

The 10 Best Agile Project Management Methods

The 10 Best Agile Project Management Methods

Your company gets an order from a customer. Contracts are signed, everything is planned thoroughly, tasks are assigned, and work begins. Then your customer gets in touch. They want to change something – just add something there, leave out something elsewhere … Suddenly the plans you drew up so painstakingly are useless. You need to…

Agile Management with Kanban – What You Need to Know!

Agile Management with Kanban – What You Need to Know!

Kanban: a term heard time and again in the management sector. This method is gaining momentum in a growing number of industries.  What exactly is Kanban? In which areas can it be used and what are its advantages? How is Kanban implemented? Here are the answers: What is Kanban and where does it come from?…

Five Tips for Effective Leadership

Five Tips for Effective Leadership

Work is in a state of flux. Along with new technical challenges, businesses are also looking to respond properly to social change. Management needs to find a way to adopt social principles and responsibilities into their leadership style. Rigid, top-down hierarchies have long been discredited. Leading by setting a good example gets far better results….

For Entrepreneurs: How to Build a Successful Startup

For Entrepreneurs: How to Build a Successful Startup

Startup companies are typically new companies based on innovative business ideas with high growth potential. Every year sees the launch of countless new startups, all dreaming to become the next Twitter, Skype or Instagram. The majority, however, fail; many don’t even survive the first year. But many mistakes that lead to failure can easily be…

Becoming an Attractive Employer with Employer Branding

Becoming an Attractive Employer with Employer Branding

Employer branding is a measure for recruiting and retaining employees. Companies will present themselves as an attractive employer to court potential talent and to keep well-established staff. Learn what contributes to a leading business and how to polish your employer brand. What Makes You an Attractive Employer? Companies are developing more efficient recruiting strategies due…

Mastering the Challenges of the Digital Age in Corporate Management

Mastering the Challenges of the Digital Age in Corporate Management

The build-up of PresentationLoad’s IT portfolio Bring Your own Device, Data Warehouse and Big Data Do you seek the possibility of giving your employees a chance to use their own mobile devices inside your company? Does the data flood of your company need to be condensed? Do you want to be able to make smarter…