What is change communication?
Change communication is the process that makes change in the company transparent and keeps everyone involved on the same wavelength. It ensures that changes are not only informed, but also understood and supported. A well thought-out communication strategy ensures that all messages are clear and targeted in order to promote acceptance and overcome resistance. By making the change tangible, change communication strengthens trust and enables employees to actively implement the changes. In this way, the change process is not only mastered, but also perceived as a valuable opportunity for the company.
Why does change communication fail?
Change communication often fails because it is not timely or comprehensive enough. Employees are often informed too late or the messages remain unclear and contradictory. If communication does not take place continuously, but is seen as a one-off measure, there is a lack of sustainability and trust. Another mistake is to ignore the emotional aspects of change. Without addressing the fears and concerns of employees, change is difficult to accept. Successful change communication must be transparent, authentic and tailored to the needs of the target groups in order to facilitate real change.
Change communication in times of AI and hybrid work
Change communication must continuously adapt to new challenges and working realities. In times of artificial intelligence, hybrid work and increasing digitalization, companies are required not only to communicate change, but also to actively shape it. Communication must take into account both the technological changes and the needs of employees. AI and hybrid working models bring with them new requirements for transparency, flexibility and participation. Change communication thus becomes the link that effectively accompanies change in an increasingly networked and dynamic working world and promotes acceptance.
Everything about change communication in one template
Our PowerPoint template on change communication will help you to successfully manage change in your company. It shows what change communication is all about, why it often fails and how you can develop an effective communication concept. With proven strategies and tools, the template supports implementation, especially in times of AI and hybrid work. Easily customizable and ready to use - download now and take your change communication to the next level.
With this PowerPoint template you can ...
- present all the important information on the subject of change communication.
- create your own change communication concept.
- show what makes good change communication in times of AI and hybrid work.
This PowerPoint template contains:
- Quote
- What is change communication?
- Change needs communication - right?
- Definition of change communication
- What are the objectives of change communication?
- When is change communication needed?
- Three levels of change communication
- What changes communication is not
- The role of communication in the change process
- Successful change communication
- Those responsible for change communication
- Why does change communication fail?
- When change fails, it is often due to communication
- Communication in change vs. communication about change
- The human factor is underestimated
- Resistance is seen as a disruptive factor
- Leaders without communication skills
- Lack of participation
- No common thread in communication
- Too many or wrong channels
- A meeting that could have changed everything
- Change communication concept
- The importance of a communication concept
- Components of the change communication concept
- Objectives of change communication
- Who needs what information?
- Developing the right core messages
- Channels and formats
- Who communicates what?
- Timing and milestones
- Feedback and adjustments
- Change communication canvas
- Strategies and instruments
- The change story as a common thread
- Building a good change story
- What makes a successful change story?
- Storytelling as a key strategy
- Communication from the perspective of the target group
- Two-way communication
- Visual communication as an amplifier
- Push and pull communication
- Instruments of change communication
- Change communication in times of AI, hybrid work and co.
- New times, new requirements
- The new communication context
- Positioning AI as a game changer
- Understanding and mastering hybrid communication
- Trust at a distance
- Using digital tools strategically
- Staying authentic digitally too
- Real-time communication and monitoring
- Ready for change?
