What are social media guidelines?
Social media guidelines are a key tool for managing a company's presence on social networks. They define how employees publish, comment on or share content and thus create clarity in dealing with digital platforms. This is not just about prohibitions, but above all about orientation, transparency and consistent communication. Well-drafted guidelines promote a sense of responsibility, protect against reputational risks and strengthen trust in the brand. They are therefore an important component of modern corporate communication and essential for the professional use of social media.
Who do social media guidelines apply to?
Social media guidelines apply to all people who communicate on behalf of a company or who can be associated with the company through their behavior in social networks. This includes not only employees from marketing, PR or social media, but also managers, specialist departments and in many cases the entire team, regardless of position or type of employment. Even private profiles can be relevant if they allow conclusions to be drawn about the company. It is therefore important that everyone involved knows and understands the guidelines - from interns to management.
What makes good social media guidelines?
Good social media guidelines are clear, understandable and practical. They not only convey rules, but also values and attitudes towards transparency, respect and responsibility in the digital space. Instead of vague formulations, they contain concrete examples, typical situations and clear recommendations for behavior in social networks. Ideally, they differentiate between private and professional use and show what is desired, permitted or critical. Good guidelines are clearly structured, easily accessible and aligned with the corporate culture. In this way, they are not perceived as a restriction, but as orientation.
Create your own social media guidelines with our template
Develop your own social media guidelines quickly and professionally using our PowerPoint template as a basis. The template offers you a clear structure, tried-and-tested sample formulations and editable slides that you can customize to suit your company. This allows you to develop guidelines that not only create security and understanding, but also strengthen internal communication and present your brand to the outside world in a uniform way. Our template is ideal for HR, communications, marketing and managers. Don't hesitate and download our PowerPoint template today.
With this PowerPoint template, you can ...
- present the importance of social media guidelines.
- learn how to create your own social media guidelines.
- visualize your social media guidelines on clear PowerPoint slides.
This PowerPoint template contains:
- Quote
- What are social media guidelines?
- Why social media guidelines are important
- Definition of social media guidelines
- Strategy and guidelines: two sides of the same coin
- Goals and benefits of social media guidelines
- Who do social media guidelines apply to?
- What exactly do social media guidelines regulate?
- Risks in the absence of social media guidelines
- What makes good social media guidelines
- The 5W of social media guidelines
- Template: Social media guidelines
- Tips for using the template
- Structure of the social media guidelines
- Purpose and objectives of the social media guidelines
- Scope of application
- Official channels
- Relevant hashtags
- Separation of personal and professional use
- Content
- Formats
- Attitude
- Tone of Voice
- Dos and don'ts
- Dealing with criticism and comments
- Community Guidelines
- Inclusive behavior
- Inclusive language
- Legal information
- Transparency and disclosure
- Text modules for transparency and disclosure
- Data protection
- Confidentiality
- Cyber threats on social media
- Cybersecurity on social media
- Decision tree
- Contact person
- Approval process
- Reporting form
