Develop your customer experience strategy and create an emotional connection with your customers.
Customer Experience: A Benchmark for Strategic Decisions
In today’s market, customer experiences drive economic value. Customers look for an emotional connection with a product and the company that provides it. Designing meaningful customer experiences has become a high priority for companies.
Aligning company activities with customer and potential customer requirements is the guiding principle behind customer experience management. These requirements serve as the benchmark for all strategic decisions. Points of contact, known as touchpoints, are designed to provide customers with the most positive experience possible. The aim is to turn satisfied customers into loyal customers. Customer loyalty generates sales and referrals, and reduces operating costs.
Customer experience management (CEM) is a dynamic process. First, data is consolidated to identify different the types of customers and create personas. This allows touchpoint strategies to be developed and implemented. These touchpoints are then continuously assessed and optimized through customer satisfaction evaluation.
Present Your CEM Strategy with PowerPoint
Lay the foundation for successful customer experience management in your company. This set includes the basics of CEM, as well as professional diagrams that clearly illustrate strategies and measures. Detailed information on various customer satisfaction evaluation tools is also provided.
With the Customer Experience Management PowerPoint Template, You Can
- present the basics of customer experience management
- illustrate your company’s strategies to optimize customer experiences
- use proven customer satisfaction evaluation tools to assess important KPIs
This PowerPoint template Includes:
- a definition
- information on different types of customer
- customer journey mapping
- the delta principle
- the difference between customer relation management and CEM
- Net Promoter Score (NPS)
- Customer Satisfaction Score (CSAT)
- Customer Effort Score (CES)
- social sentiment (social media KPI)
- moments of truth
- a persona template
- touchpoint management
- web activity cycle
- Emotion Curve
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