SWOT analysis: internal and external factors
A SWOT analysis is a popular strategic management and marketing tool that describes a company's strengths and weaknesses and its external opportunities and threats. It has a wide range of applications but is primarily used to determine a company's overall position in its sector. This involves considering both internal factors and external aspects relating to the company and how they correlate. As a building block of a business plan, a SWOT analysis will help a company leverage its strengths and opportunities, minimize weaknesses and threats and in the long term, assert itself as a competitor in its own industry.
Derive SWOT strategies using a SWOT matrix
Standard corporate strategies can be derived by using a SWOT matrix and the identified strengths, weaknesses, opportunities and threats. To do this, internal and external aspects are contrasted with one another to derive four strategies: pursue, defend, improve and exit. Each of these strategic approaches provides a framework that can be used to develop more precise strategies and courses of action. For example, the pursue strategy states that opportunities that match the company's strengths should be actively followed. This is in contrast to the exit strategy, which is focused on avoiding, reducing or working around threats.
Everything for a SWOT analysis in one template
Our SWOT Analysis PowerPoint template provides you with everything you need to perform the analysis in your organization. Learn valuable information about how to use it and complete our editable and presentation-friendly templates using the key questions we have provided. With additional information on SWOT strategies, our template will guide you through the analysis and help you develop appropriate strategies and action plans for your company. You can input and present your results directly into our wide range of professionally designed templates - no elaborate formatting is necessary!
With the SWOT Analysis PowerPoint template, you can
- present key information on how to perform the analysis.
- learn how to derive and apply SWOT strategies.
- visualize your analysis results on professionally designed PowerPoint slides.
This PowerPoint template includes:
- What is a SWOT analysis?
- SWOT analysis definition
- History of the SWOT analysis
- SWOT categories
- SWOT analysis: two perspectives
- SWOT categories: characteristics
- Possible applications
- Advantages and disadvantages
- Performing a SWOT analysis
- Create a SWOT matrix
- Collect information
- SWOT analysis input
- Visualize results
- Common mistakes in SWOT analyses
- SWOT strategies
- SWOT matrix and SWOT strategies
- TOWS analysis
- SWOT strategies matrix
- Develop SWOT strategies
- SO Strategies: pursue
- WO strategies: improve
- ST strategies: defend
- WT strategies: exit
- Present SWOT strategy results
- SWOT tools
- SWOT matrix
- SWOT table
- SWOT strategies matrix
- SWOT canvas
- Weighted SWOT matrix
- SWOT classification
- SWOT diagram
- SWOT rating table
- Numerous templates for SWOT categories, SWOT analysis and SWOT strategies