Customer Insights

Customer Insights PowerPoint Template

(D3164)

Customer centricity is driving the desire for a deeper understanding of customers. You too can leverage the benefits of customer insights.

A company that truly understands customer behavior and needs can meet growing brand expectations and increase customer loyalty.

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Quantity
84
Price / Slide
1.12 $
Format
(16:9) /
Languages
DE / EN

Optimize marketing and sales’ activities through customer insights

Companies like to hold on to tried-and-tested processes. But these are often company-centric and no longer meet modern customer demands. Customer expectations are on the rise – the shift is towards customer centricity. Responding quickly and precisely to customers’ needs, both pre-sale and post-sale, is integral. Marketing activities also benefit from comprehensive customer knowledge.


Achieve and maintain success through greater customer centricity

Competition is growing as customers become less dependent on local retailers. Online, customers can compare all providers and decide for themselves which stores are trustworthy and meet their needs. Customer insights can help companies achieve and maintain success in this digital environment.


Various methods enable deeper customer understanding

Customer insights focus on the habits, desires, needs and potential of your customers. With this knowledge, marketing and sales rely less on assumptions and can work more effectively. Quantitative and qualitative methods complement each other to provide comprehensive insights.


Examples of these methods include surveys, focus groups, and social listening online. Customer insights can be clearly presented on a customer empathy map, in an affinity diagram or in a flow model.


Implementing customer insights in your company

In this PowerPoint template, you’ll find everything you need to know about defining customer insights, applications, practical methods for gathering data and how to present your results and implement your ideas. You can also use customer portraits with quotes and key data to visualize the needs of your key customers.


With the Customer Insights PowerPoint template, you can

  • present methods for gaining customer insights
  • use a wide selection of slide templates to present your results
  • gain practical ideas for implementing the insights into your marketing activities


This PowerPoint template includes:

  • Quote
  • Definition
  • Information vs. insights
  • Customer insights: features
  • Customer insights: key factors
  • Customer insights: key components
  • Principles of a customer relationship
  • Customer analytics: building blocks
  • Benefits
  • Challenges
  • Customer insights: maturity matrix
  • Applications
  • Product development and optimization
  • Lead generation and sales
  • Business model modification
  • Target groups
  • Content marketing
  • New features
  • New brand or identity
  • Data acquisition
  • Quantitative/qualitative data
  • Product development
  • Customer satisfaction
  • Customer behavior
  • Customer needs
  • Customer relationships
  • Data collection & processing
  • Methods
  • Customer insights: tools
  • Customer journey
  • Customer personas/portraits
  • Customer segments
  • Focus groups
  • Surveys
  • Customer interviews: common questions
  • Customer empathy map
  • Net Promoter Score
  • Fan portfolio
  • Customer analytics: Flowchart
  • Data analysis: Affinity diagram
  • Customer insights: marketing examples
  • Reminder emails
  • Small discount
  • Ratings
  • Platform preferences
  • Re-engagement campaigns
  • Customer portraits
  • Present customer insights
  • Key statistics
  • Audience engagement tool
  • Trends
  • Customer insights icons
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