What Is Employer Branding?
The world of work is constantly evolving, along with what people expect from employers. Employer branding refers to the process of building an attractive employer identity that positions a company as a desirable place to work. At its core, it is about shaping how an organization wants to be perceived and how it can stay competitive in the long-term race for top talent.
Why Employer Branding and EVP Matter
A strong employer brand enhances employee identification and emotional connection with the company. It also increases visibility, appeal, and distinctiveness for potential candidates – a powerful edge in today’s competitive talent market. The Employee Value Proposition (EVP) forms the strategic backbone of the brand. It defines the value employees can expect from their employer. Only those who communicate this value in a credible, consistent, and relevant way will be seen as modern and attractive employers.
What Defines Strong Employer Branding?
Successful employer branding follows a structured process that begins with thorough analysis and leads to the development of a credible EVP. The next step is selecting the right channels and measures to make the employer brand visible in a targeted way. This includes storytelling, DEI initiatives, recrutainment, and consistent communication along the candidate journey. The key is a strong alignment between brand, leadership, and culture, as this is what creates genuine employer appeal.
Essential Employer Branding Content in One Template
This PowerPoint template brings together all the key fundamentals, models, and practical approaches to employer branding. Use this set to develop and present your employer brand in a strategic and compelling way and position your company professionally in the race for top talent. The content can be easily adapted to your target audiences, industry specifics, and communication formats. Download now!
With the Employer Branding Template for PowerPoint, you can …
- clearly and effectively present all aspects of a modern employer brand.
- access proven models, strategic approaches, and compelling visuals of employer branding.
- build a solid foundation for developing, communicating, and positioning your employer branding strategy.
This PowerPoint Template Contains:
- Quote
- Definition
- Relevant Factors in the Competition for Talent
- What Different Generations Expect from Employers
- Reasons for Employer Branding
- Contextualizing Employer Branding
- Internal vs. External Employer Branding
- Dimensions of a Strong Employer Branding Positioning
- Where Employer Branding Ends and Other Disciplines Begin
- Analyzing Employer Branding Across Internal and External Domains
- Roles in Employer Branding
- Employer Branding Strategies for Different Corporate Cultures
- Employer Branding Process: Development of a Concrete Strategy
- Fundamentals of the Employee Value Proposition (EVP)
- 3 Key Elements of the Employee Value Proposition
- 5 Pillars of a Modern Employee Value Proposition
- EVP Alignment: Unified Leadership, Culture, and Processes
- Touchpoints of the Employee Value Proposition (EVP)
- Developing an Effective Employee Value Proposition
- Corporate Culture Tree: Elements of Corporate Values
- Reskilling and Upskilling: Professional Development as a Brand Promise
- Channels for External Employer Branding
- Storytelling in Employer Branding: Bringing the Employer Brand to Life
- Platform-Specific Employer Branding Strategies
- How DEI Strengthens Employer Branding
- Using Active Sourcing to Turn Contacts into Real Connections
- AI and Automation in Employer Branding
- HR Tech in Employer Branding
- Recrutainment: Using Experience-Driven Recruiting for Boost Employer Branding
- Candidate Experience in the Context of Employer Branding
- 5 Phases of the Candidate Journey: Communication and Key Tasks
- Candidate Journey: Optimization Opportunities Across 5 Phases
- The Candidate Persona in Employer Branding
- Example Profile of a Candidate Persona
- Benefits of a Candidate Persona Across 10 Areas
- Candidate Experience vs. Employee Experience
- 3 Questions for Strong Positioning
- Employee Journey Map: Touchpoints, Content, and Strategies
- Internal Employer Branding: 5 Stages of Employee Retention
- Strategic Employer Branding Positioning
- Methods for Measuring Employer Branding Success
- KPIs for Employer Branding
- Feedback and Participation in Employer Branding: Core Pillars of a Credible Employer Identity
- Employees as Brand Ambassadors
- Strategies for Re-Engaging, Nurturing, and Retaining Talent Through Employer Branding
- Work-Life Balance and Work-Life Integration as a Cultural Commitment
- Strategies for Well-Being and Mental Health in the Workplace
- Remote and Hybrid Work as a Core Pillar of Employer Branding
- Onboarding and Retention in Hybrid Work Cultures
- The Office as an Experience: Modern Workplace Design in Employer Branding
- Green Employer Branding: The Significance of Sustainability
- Key Actions for Green Employer Branding
