Blue Ocean Strategy Canvas PPT Template
With the Blue Ocean strategy you develop profitable business models by developing innovative and new markets. This area of strategic management aims to offer the broad mass of customers a really relevant and differentiating benefit, a "blue ocean". This special innovation concept develops new markets with sustainable and profitable business models and is the concept of value innovation.
The aim of differentiation and low costs is to create new markets and values for customers as well as companies that are without relevant competition. For this purpose, the term "blue ocean strategy" was created, in which, in contrast to existing markets, the "red oceans" can achieve a higher return on sales without established competitors.