Employer Branding PowerPoint Presentation
Develop a strong employer brand through employer branding. Employer branding describes all measures a company takes to present itself to potential applicants and employees as an attractive employer. The increasing shortage of skilled workers is forcing companies to actively build and develop their brand as an employer.
Concepts from marketing and branding are used to position yourself advantageously as an attractive employer on the job market. Ideally, this leads to more efficient recruitment and higher applicant quality. For existing employees, active employer branding leads to greater identification with the company and higher employee loyalty.