Benchmarking PPT Template
Benchmarking is an instrument of competitive analysis. It is a continuous comparison of services and products, their methods and processes. Comparison is made with standard values or with the values of other companies and competitors. Above all, companies compare with the best on the market and, among other things, Quality, time and costs analyzed.
The goal of the benchmarking analysis is to identify the gaps in your own performance, to close them and to approach the top performers. It is about learning from the best and adapting the knowledge in your own company. In contrast to the detailed competitive analysis, benchmarking focuses entirely on finding examples and best practices that serve as guidelines to improve your own performance. By analyzing the current situation, precise conclusions should be drawn on the best practices in order to utilize potential for improvement.