Marketing Mix PPT Presentation
The term “marketing mix” is a basic model for companies that is historically based on product, price, location and sales. It is a method of making decisions about how to launch a product. Several components are combined to strengthen and consolidate the brand of a product and to sell the product or service.
The marketing mix is mainly associated with the 4Ps of marketing, the 7Ps of service marketing and the 4Cs theories developed in the 1990s. As dynamic markets influence customer decisions, your marketing approach needs to evolve to meet customers' current needs. For this reason, the marketing experts have added 4Ps to the 4Ps of the marketing mix, so that a total of 7 or 8Ps of the marketing mix have been created.