Customer Acquisition & Customer Retention Strategies PPT Presentations
The acquisition of new customers and customer loyalty are the most important tasks of marketing and the two essential components of customer management. In principle, it is about winning first-time buyers and then expanding them as regular customers (repeat buyers) and retaining them in the long term.
Special strategies, customer loyalty tools and campaigns are developed for customer loyalty in order to prevent customers from migrating so that the customer base can be expanded further. A customer value analysis often creates clarity as to which budgets can be used as part of corporate planning for new customer acquisition and customer loyalty measures.